The Better Marketing Blog

MarketAcross is a PR and marketing media group for both startups and established businesses in the fintech and blockchain industries. It is headquartered in Ramat Gan, Israel, and was established in 2013. The company specializes in blockchain PR, community management, influencer marketing, thought leadership, crowdfunding, cryptocurrency PR, general PR, and SEO. It was listed as… Read More…

Bounty programs are popular blockchain marketing techniques, especially for startups that don’t have deep pockets. Here’s how they work. The “bounty” or rewards are in the form of the cryptocurrency that the project will generate (or has recently generated). To get those rewards, people complete defined tasks that are generally designed to generate community growth… Read More…

One of the things that attracted me to the blockchain revolution was its principles. I’m writing this article so we don’t forget them. It’s important for us to return to these principles, because they represent independence. On January 3rd, 2009, Satoshi Nakomoto hardcoded this message into the Genesis Block of bitcoin: “The Times 03/Jan/2009 Chancellor… Read More…

InboundJunction is a privately held digital marketing and blockchain marketing company based in Ramat Gan, Israel. The company’s 20 employees from a diverse range of backgrounds specialize in content marketing, branding, inbound marketing, link building, SEO, and public relations, with its greatest emphasis on content marketing. The company works with blockchain companies and with other… Read More…

There’s no question that creating a marketing plan is a challenge. There’s also no question that you need one if you want to get maximum return on your marketing investment. Your marketing plan is what guides your team toward a more thorough understanding of your target audience. It also helps you to set appropriate goals, understand… Read More…

Your STO marketing plan must be strategic, tactical, and multifaceted. The elements of your plan should be mutually supportive, and you can accomplish this by approaching STO marketing from a number of different angles. Single Grain recommends, among other things, doing the following as part of your STO marketing plan: Writing a whitepaper to build… Read More…

For blockchain companies and other startups, planning a marketing budget is essential. There will always be trial and error when developing a marketing budget, but there are data-focused tools available that can keep the trial and error to a minimum. Careful planning and research can ensure that the money you spend on marketing gets you… Read More…

Forklog Consulting is a custom media, branded content, and consulting company for tech companies, including blockchain companies. It is headquartered in Tallinn, Estonia, but employs people from Ukraine and other countries. Founded in 2015, the company keeps a finger on the pulse of regulators and industry stakeholders both in Eastern Europe and beyond. Through exclusive… Read More…

Crynet is a small blockchain marketing agency founded in 2016. Its head office is located in Prague, Czech Republic, but it has representation on three continents. For clients interested in promoting projects in Asia, for example, Crynet offers services in Japan, Korea, and China. The company offers data-driven advertising, and popular ad formats include native… Read More…

Ninja Promo is a blockchain marketing agency founded in Minsk in 2017. It was listed in Media Shower’s Best Blockchain Marketing Agencies for 2019. The company was founded to specialize in the promotion of digital and blockchain products using a variety of content marketing, community management, paid advertising, and influencer campaigns. Ninja Promo also offers marketing… Read More…