The Better Marketing Blog

It’s all fun and games when you are creating the content and coming up with cool ideas. But, at the end of the day, you have to dial down and start crunching the numbers. Here’s how…

Are you looking for custom content? If so, you might wonder how you should source it. Do you hire an in-house writer? Find a freelancer on your own? Or create an account with a professional content writing service? If you’re interested in the latter, we’re here to help. We conducted copious research and came up… Read More…

With a bird’s eye view, it may seem like the topics around a particular subject are endless. However, as you get closer to putting pen to paper, even the most experienced writer can struggle to come up with fresh, attention-getting ideas. Developing spider webs, or what is sometimes known as mind mapping, is one excellent… Read More…

Mati Greenspan and I were talking recently about basic investing principles. He was marveling that people are still buying Tesla stock at $2,000 a share. “People don’t understand valuation,” he said. “They don’t understand the value of what they’re buying,” I agreed. “They think Tesla is the same thing as SpaceX,” he continued. “They don’t… Read More…

Here’s the announcement of the new blockchain education program with the Massachusetts state government. It’s a big deal. We have a vision for where this kind of partnership can go, when governments begin educating themselves on the power of bitcoin and blockchain. That vision can be summed up in two words: Kendall Square. The Kendall… Read More…

In the U.S., the states are in trouble. I point you to the excellent research done by economist Bo Zhao at the Federal Reserve Bank of Boston. He has put together a model that accurately predicts future state income tax revenue based on current unemployment levels. For example, here’s how his model predicts “low-unemployment” and… Read More…

It’s difficult to communicate in the midst of a crisis, but this time in history is giving us plenty of time to practice. As professional communicators — marketers, business leaders, and community organizers — the temptation is to lurch from crisis to crisis, continually rooting for the underdog. But during times of crisis, the changes… Read More…

I am proud to announce the biggest project we’ve undertaken at Bitcoin Market Journal: our new Digital Asset Rankings. Think of them like “stock ratings for tokens.” The project started last year, after we developed our industry-leading Blockchain Investor Scorecard. “What if we used this to create a list of top tokens, kind of like… Read More…

Any great war must necessarily be a popular movement. It is a kind of crusade; and like all crusades, it sweeps along on a powerful stream of romanticism. – U.S. Senator William Gibbs McAdoo During World War I, U.S. Treasury Secretary William Gibbs McAdoo (by far the funniest-named Treasury Secretary) had a choice of three… Read More…

In the media and communications world, everyone wants to be a “thought leader.” But there are two requirements: you need original thoughts, and you need to be a leader. During the CoronaCrisis, it’s easy to see the true thought leaders. They’re putting out great stuff — from original research to blog posts — that helps… Read More…