If you use content to market your product, service, or business, it’s super important to know whether that content is doing what you want it to do: increase your visibility, enhance your reputation, and most of all, lead to increased sales and an improved bottom line.
The right analytics will help you adjust and fine-tune your content so it will bring the best possible results and ROI.
Below, you will find a list of the best content marketing analytics platforms to bring your analytics to life.
Top Content Marketing Analytics Providers
|Software||Year Est.||Metrics Measured||Pricing||Social Following||Trustpilot Rating||Score|
cost per lead
|$40/month and up||3330000||3.1|
|free version is basic|
Pro version starts at $99/month
|Google Analytics||2005||web traffic|
measures multiple sites
time on site
|$99/month and up||1640000||3.8|
|Kissmetrics||2008||activity across devices|
time on site
|$199/month and up||290000||N/A|
|Pro starts at $99/month||45000||3.7|
|Buffer||2010||LinkedIn analytics integration|
Paid ad tracking
boosted post metrics
|$15/month for pro||1000000||3.3|
Designed with the busy content marketer in mind, Hubspot Marketing Hub offers robust analytics software to help you keep track of performance in one place. HubSpot’s analytics tools help you figure out how to drive value and target your campaigns to bring you the most benefit. You’ll have the information you need to make data-driven marketing decisions.
Semrush is an online visibility management and content marketing SaaS platform that enables businesses to optimize their online presence across all key channels. The platform contains more than 50 tools within the software and data for more than 140 countries, and also integrates with Google and task management platforms.
Google Analytics has an expansive system of tools for content marketing analysis that offers insights that are unique to campaigns you run with the search engine. The tools can be used to understand the performance of your content on multiple platforms. Additionally, the analytics tool integrates with Google’s array of business software, so you can access insights in one place.
Moz measures the impact of your SEO-optimized content. You’ll gain insight into how your work is ranking among others in your industry and what keywords are the most effective to use in your strategy.
Kissmetrics’ behavioral analytics put a person behind the data. The software tracks a customer’s journey across multiple devices, analyzes their behavior on your website, and provides data about conversions. Learn what’s valuable to users and how to keep them coming back.
BuzzSumo shows real-time views of the most popular trends by location or topic to help create content that is relevant to any audience. BuzzSumo lets users customize their feed after joining, so they’ll only gain data that matters.
Buffer offers metrics designed for those with content on their own site as well as paid ads and social media campaigns. It has a lower starting price point than other similar sites, which can make it a good option for startups with limited budgets.
BONUS: Media Shower
Media Shower integrates analytics into our content marketing services to demonstrate the effectiveness of our efforts. In addition to delivering growth-focused content, we provide you with all the analytics you need to ensure that your content marketing campaign becomes a success.
Download our Content Marketing Return on Investment Calculator to get a sense of how much you should spend on marketing and what you’ll get in return.