The Better Marketing Blog

TLDR: Red Bull has performed a magic trick in transforming an energy drink into an exciting experience. So What? Red Bull’s customer engagement strategy works to elevate any mundane product into something more than it really is. The same approach can be applied to other products. Introduction Suppose you had to market a new soft… Read More…

Overview: Gary Vaynerchuk now spearheads multiple successful companies and heads a top global podcast because he refused to be anything less than the best. This hardworking immigrant to the U.S. advises others in his field to look for underpriced attention, try new things and fail often until you succeed, and lead with empathy. So What?… Read More…

Overview Anita Roddick created The Body Shop in 1976 to sell natural cosmetics and beauty products without animal testing. The company quickly grew into a major force that influenced many other brands to consider the environmental impact of their products and move away from animal testing. So What? Roddick’s story shows that the corporate model… Read More…

TLDR:  USAA, which caters to the military community and its family members, has developed a reputation for outstanding customer service. Here is an in-depth look at USAA’s journey toward becoming one of America’s most beloved personal insurance brands. So What? USAA provides brands with a great example of customer service in action. A look at… Read More…

Overview Greta Thunberg’s communication style is a unique blend of poise and emotion. She doesn’t care much about popularity, knows her facts, and is always focused on her subject. So What? Marketers can learn from Thunberg’s authenticity and her unusual communication style, which has commanded global media attention and helped build awareness of climate change… Read More…

TLDR: Krispy Kreme engages its customers with a simple strategy: make a great product, then get it in front of as many people as possible. So what: The company shows how you can create a winning customer engagement strategy based on the quality of your product. (Remember: it’s just fried dough.) Krispy Kreme has seen ups and… Read More…

TLDR: Patagonia is a brand with a purpose. Their commitment to sustainability and quality makes a product that practically sells itself. So what? Patagonia shows how the meaning of a product can help market it. Having a passionate cause built into your product attracts and maintains a loyal customer base. Patagonia’s rise In 1957, a 19-year-old… Read More…

Overview: Guy Kawasaki is a marketing evangelist for Canva. He started at Apple with Macintosh computers in the 1980s. Kawasaki encourages natural enthusiasm for your brand or product, which will help others see the benefits for themselves. Marketing evangelism is an effective way to promote a brand or product that you truly believe in. Guy… Read More…

Challenge: Driving awareness of the need to pave Rockwood Street, a dangerously unpaved road in Sherborn, Massachusetts, while still preserving the small town feel. Solution: Media Shower created the “Rockwood Street” campaign to drive citizen awareness and action, emphasizing the benefits and safety improvements to Sherborn residents. The message: paving Rockwood Street would create a… Read More…

Overview: General Motors CEO Mary Barra was thrust into a crisis, but she handled it through transparency and was able to turn a failing company back into a successful one. Barra worked hard to give everyone in her organization a voice and rebuilt the company around those interactions. She also lived out her personal and… Read More…