How Jack Ma’s “Customer First” Policy Built Alibaba Into a $400B Brand
Overview Jack Ma put customers first and leveraged new technology to build Alibaba into a world-class company. Follow his example to thrive in the internet era. So what? The business strategy that made Alibaba successful is different from a successful business model of the last century. Success relies on customer satisfaction, new technology, experimentation, and… Read More…
How Steve Jobs Inspired Employees and Customers Through Passionate Communication
Jobs knew that the best way to break through people’s mental clutter was to say things that mattered in a way that would be relevant to their lives.
How Apple Creates Cult-Like Customer Engagement (And You Can, Too)
Like any other brand, Apple products have flaws. Yet, Apple has throngs of faithful fans, which showcases the power of branding – people want to attach themselves to Apple and not vice versa.
Winston Churchill: Master Communicator and Defeater of Hitler
Overview: To fight the Nazis, Winston Churchill needed to be not only a great leader but also an inspiring orator. When it came to inspiring the British people during World War II, no one could match his eloquence. So What? With his powerful speeches, he rallied Great Britain during World War II. Discover how Churchill… Read More…
Why IKEA Customers Are So Engaged They’re Wearing IKEA Hats
Overview: IKEA is a famous household name, but it’s not just because of its affordable furniture. It has also created an incredible customer experience that keeps customers coming back again and again. So What? IKEA employs smart strategies when it comes to customer experience, from an outstanding web presence to its experiential stores. Find out… Read More…
How Martin Luther King, Jr. Used His Gift for Communication to Advance the Civil Rights Movement
Overview: From “I Have a Dream” to “Letter from Birmingham Jail,” Martin Luther King Jr. was able to employ his gift for communication to achieve his goals. But not everyone with top-notch communication skills can entice change. So What? When communication is harnessed to the extent that leads an individual, like Martin Luther King Jr.,… Read More…
Why Bob Dylan Was a Master Communicator (With Videos)
Overview: Bob Dylan was much more than just a musician. He was a master communicator who used references to literature, philosophy, and politics to get his message across. During his career, Dylan dove deep and strove to put meaning and substance over popular appeal. He evolved constantly over his almost 60-year career yet remained humble… Read More…
How Nike Engages Customers Through Meaningful Stories (And You Can, Too)
Overview: While Nike’s success is often attributed to its innovative products and strong branding, Nike’s products aren’t its centerpiece. Rather, it’s how it engages its audience through incorporating meaningful stories into its brand communication. So What? While Nike (and many other brands) have every reason to talk big about their latest technologies and products, that’s… Read More…
How Mint.com Uses Educational Content to Engage Customers & Boost Results
Overview: Mint.com is an online banking service helping college students and graduates reach their goals through tailored insights, custom budgets, spend tracking, and more. While personal finance can seem boring, Mint begs to differ. So What? While many marketers tend to focus on showcasing a solid product, Mint’s case portrays how a strong content marketing… Read More…
Oprah Winfrey: Overcoming Adversity to Become a Master Communicator
Overview: Oprah Winfrey started out poor and abused, but grew into one of the most influential Americans in history with a media empire and a net worth in the billions. She is a world-class communicator because she shows her real emotions on camera, pays attention to her audience’s intellect, stays positive, and focuses on others.… Read More…