The Better Blog

Images have immense power. We’ve talked about the power of the famous Tiananmen Square photo, where an anonymous protestor stood before military tanks, representing the power we all have as individuals to bring about change: Over the weekend, this happened: If you live in America, you really don’t need anyone to explain this photo to… Read More…

One month ago, I told you about our new Health and Wealth Portfolio, made up of four traditional stocks that would likely do well during the CoronaCrisis: Amazon (AMZN), which would deliver all our stuff; Netflix (NFLX), which would deliver all our streaming; The Clorox Company (CLX), which deliver all our sterilization; Zoom Communications (ZM),… Read More…

As bad as this Coronacrisis is, the Spanish Flu pandemic of 1918 was worse. It took the lives of young and old, healthy and sick. It was faster and deadlier than COVID-19, and the illness was more gruesome. One physician at an Army camp outside Boston wrote a colleague: “It is only a matter of… Read More…

We’ll be brief, because you’re busy. That’s the tone and tenor of the times, isn’t it? BE BRIEF. Those of us who are busy are really busy. In this time of crisis, there is so much to coordinate, so much to communicate, that we have to be brief. Enter the Situation Brief. We were recently introduced… Read More…

My family and I play a lot of board games, and one of our favorites is called PANDEMIC. In the game, you work together to defeat a supervirus that’s taking over the world. I love PANDEMIC, because it’s a cooperative game, meaning you work together. You’re not competing against each other. The only enemy is… Read More…

During this time of Coronavirus Communication (CoCo), everyone is doing calls on Zoom. The way you look on Zoom matters. Poor lighting and camera placement are the new equivalent of coming into the workplace unshowered and unshaven. At Media Shower, we’ve been using Zoom for years. Here are a few Zoom best practices for looking your… Read More…

When an idea catches on, what do we call it? “Going viral.” In the age of Coronavirus, we need good messages to go viral. Whether you’re running a business, an organization, or a family, you need good messages to go viral. As a society, we must encourage people to #SlowTheSpread and help our #HealthcareHeroes: we… Read More…

If you want to see what good Coronavirus Communication looks like, just watch Andrew Cuomo. This is not a political statement (we’re beyond politics now), it’s about effective communication in a time of crisis. New York governor Andrew Cuomo has been consistently following Coronavirus Communication Best Practices, which we gave to you in our free… Read More…

It’s a helpful mantra for tough times. There will be much difficulty and suffering in the days ahead, yes, but also a magnificent opportunity to reinvent, rebrand, and rebuild. You may know of Geoffrey Moore, the author of the classic business book Crossing the Chasm. Here’s what he recently tweeted: From now until June, you… Read More…

The whitepaper is becoming old news. Nowadays, blockchain startups require a bulletproof business plan to succeed in raising funds. Here are the blockchain business plan best practices that you and your startup should follow when trying to raise funds from blockchain investors. We have also attached a template that you can use to help you… Read More…