Float Like a Butterfly, Sting Like a Bee: The Communication Techniques of Muhammad Ali
Overview: Muhammad Ali may be an unlikely communicator, but he was able to communicate authentically in his own style and manner. He did this by projecting confidence, using humor, and being true to himself. So What? Marketers can learn from Ali’s masterful way of promoting himself as “the greatest” boxer and using his fame to… Read More…
Speak Like a Billionaire: Warren Buffett’s Simple Approach to Communication
Buffett states that when young businesspeople invest in improving their communication skills, they will make 50% more than they would otherwise.
How Gwyneth Paltrow’s Goop Built an Engaging Lifestyle Brand
In the last decade, we’ve seen an increase in lifestyle brands that offer a curated selection of products and services. One such company is Goop, founded by actress Gwyneth Paltrow.
How the National Park Service Has Evolved With an Eye on the Customer Experience
The National Park Service has employed several firms to improve its digital customer experience. Using a lot of feedback, they redid their website, database and digital strategy to reach younger generations.
How American Express Uses Rewards to Build Customer Loyalty
Overview American Express has been top-ranked for customer loyalty for many years. The brand’s unique offerings make it different from other reward programs. People loyally use AMEX cards because of the benefits they can’t get elsewhere. So What? Marketers can learn some lessons from the brand’s example, such as building a community of rewards and… Read More…
How Jack Ma’s “Customer First” Policy Built Alibaba Into a $400B Brand
Overview Jack Ma put customers first and leveraged new technology to build Alibaba into a world-class company. Follow his example to thrive in the internet era. So what? The business strategy that made Alibaba successful is different from a successful business model of the last century. Success relies on customer satisfaction, new technology, experimentation, and… Read More…
How Steve Jobs Inspired Employees and Customers Through Passionate Communication
Jobs knew that the best way to break through people’s mental clutter was to say things that mattered in a way that would be relevant to their lives.
How Apple Creates Cult-Like Customer Engagement (And You Can, Too)
Like any other brand, Apple products have flaws. Yet, Apple has throngs of faithful fans, which showcases the power of branding – people want to attach themselves to Apple and not vice versa.
Winston Churchill: Master Communicator and Defeater of Hitler
Overview: To fight the Nazis, Winston Churchill needed to be not only a great leader but also an inspiring orator. When it came to inspiring the British people during World War II, no one could match his eloquence. So What? With his powerful speeches, he rallied Great Britain during World War II. Discover how Churchill… Read More…
Why IKEA Customers Are So Engaged They’re Wearing IKEA Hats
Overview: IKEA is a famous household name, but it’s not just because of its affordable furniture. It has also created an incredible customer experience that keeps customers coming back again and again. So What? IKEA employs smart strategies when it comes to customer experience, from an outstanding web presence to its experiential stores. Find out… Read More…