The Better Marketing Blog

Where is the bitcoin brand campaign? Tyler and Cameron Winklevoss, co-founders of the crypto exchange Gemini, recently launched an ad campaign in New York City. With slogans like “Crypto Without Chaos” and “Crypto Needs Rules,” the idea is to educate the public on the need for regulated exchanges in the blockchain space. It’s terrific that… Read More…

Without a proper blockchain marketing strategy, your blockchain project will struggle to gain the attention it needs to receive funding and user adoption. As a general rule, the short answer to the question “how much should you budget for blockchain marketing? is 10 to 20 percent of your overall project budget. Here’s why. An Effective… Read More…

You will likely agree that blockchain development has evolved and grown substantially over the past several years. Just a decade ago, there were nearly no blockchain developers nor tools for development beyond basic command line interfaces to the Bitcoin blockchain. Today, blockchain development is an increasingly important field, with growing numbers of developers coming onboard.… Read More…

As new cryptocurrencies come online and blockchain companies are created on almost a daily basis, they need blockchain marketers to get the word out about their products and their brand.  Jobs for blockchain marketers often require marketing experience and an understanding of blockchain technology and cryptocurrencies. A variety of marketing positions may be needed in… Read More…

While there are a plethora of messaging apps and programs available today, many ICO managers are choosing Telegram as the home base for their crypto community. Telegram is a fairly new (2013) messaging app that combines the features of WhatsApp and Snapchat with an open interface that allows a high degree of customization. These features… Read More…

In his final column, New York Timestech columnist Farhad Manjoo stated, “The Internet ad business lies at the heart of just about every terrible thing online.” Ads interrupt your experience, slow down your computer, and crash your browser. Ads install spyware, in the form of tracking code called “cookies” (itself a deceptive term, because cookies… Read More…

Leads are people encountered online in social media or elsewhere who might be interested in your ICO or blockchain offering. As you acquire leads, they enter into your sales funnel at various points depending on their interest in your project.  A wide funnel leads to a high number of leads with a low cost per… Read More…

At a recent meeting of the Blockchain Investors Supergroup, we had a very special guest: Richard Kastelein—or as I call him, “The Man Who Launched 100 ICOs.” As the publisher of Blockchain News, Richard was one of the first to learn about Initial Coin Offerings, and he quickly became a master of this new form… Read More…

When writing blog posts to generate traffic to your blockchain website, one tool that can be used to increase traffic is the meta description. Meta descriptions are the text that Google or other search engines often use to describe the content in search engine results, so they are an important way to drive traffic to… Read More…

My blockchain colleague Joseph told me about an Israeli entrepreneur who spent 2018 finding promising new companies doing an Initial Coin Offering, then buying up 51% of their tokens. The idea was to have majority ownership over these fledgling companies, so he could guide their future direction. Guess what he discovered? He didn’t own the… Read More…