The Better Blog

Shortly after I published my book BLOCKCHAIN FOR EVERYONE, I received a sales call from a financial advisor. Instead of listening to his pitch, however, I decided to tell about the multitude of investment opportunities in the blockchain space. Here’s what happened! When Old Finance Calls “New Finance” “Hello John. This is Bobby from [FAMOUS… Read More…

When I finished writing my book BLOCKCHAIN FOR EVERYONE last fall, I started a little experiment. The experiment was to see if the book would come true. In the book, I suggested that if everyday investors held a small percentage of bitcoin and altcoins in their portfolio (between 2 and 10 percent), they would see… Read More…

My uncle, now in his 80’s, has been a lifelong value investor. In the style of Warren Buffet (whom he greatly admires), he invests for the long term, in good-quality companies whose stock is trading at a fair price. Once we were talking about how to build personal wealth, and he impressed the importance of… Read More…

“I discovered blockchain, then I fell down the rabbit hole.” If I had a bitcoin for every time I’ve heard someone say that, I’d be as rich as Satoshi. The idea of a “rabbit hole” — a complex network of branching tunnels that take you ever deeper underground — is a recurring theme in blockchain.… Read More…

ICOpromo is a company that helps blockchain companies and cryptocurrencies market themselves. They help fund, fine-tune, and market client ideas with the ultimate goal typically being a successful ICO. Founded in 2017, ICOpromo is headquartered in Thailand and was listed as one of Media Shower’s Best Blockchain Marketing Agencies of 2019. The company’s marketing solutions… Read More…

Influencer marketing has expanded into nearly every advertising sector, and blockchain marketing is no exception. Influencer channels include social media, blogs, digital advertising, YouTube, and more. It is gaining more traction because traditional advertising has become less effective overall. For blockchain projects, digital advertising across multiple channels and including the use of influencers makes sense.… Read More…

Blockchain marketing has many things in common with traditional digital marketing, but it does some things differently. ICO bounties and token airdrops are two types of blockchain marketing for which there is no obvious corollary in the rest of the marketing world. With ICO bounties, people sign up to perform specific tasks in exchange for… Read More…

I don’t usually make predictions. (There’s a reason fortune tellers only charge five bucks.) But in this case, it was fairly obvious: the New York Times reported that Facebook was launching its own alternative to bitcoin. In our Bitcoin Market Journal newsletter, I suggested that you might want to look into Facebook stock in advance… Read More…

MarketAcross is a PR and marketing media group for both startups and established businesses in the fintech and blockchain industries. It is headquartered in Ramat Gan, Israel, and was established in 2013. The company specializes in blockchain PR, community management, influencer marketing, thought leadership, crowdfunding, cryptocurrency PR, general PR, and SEO. It was listed as… Read More…

Bounty programs are popular blockchain marketing techniques, especially for startups that don’t have deep pockets. Here’s how they work. The “bounty” or rewards are in the form of the cryptocurrency that the project will generate (or has recently generated). To get those rewards, people complete defined tasks that are generally designed to generate community growth… Read More…