The Better Marketing Blog

TLDR: KFC uses wild and crazy campaigns to attract attention and engage customers. The brand’s strategy is to look beyond preconceived notions of ordinary marketing. So What?: If your brand can be a little silly, and especially if it has a mascot, then you can copy some of KFC’s marketing ideas. The Secret Recipe of… Read More…

TLDR:  Nordstrom is a retail brand that has been around for over 100 years. They’ve always had a strong reputation for customer service, but as the world changes and technology advances, they continue to win at customer engagement in new ways. So What? In this day and age of e-commerce, where customers can purchase items… Read More…

Overview FDR was a tremendously popular president because of his ability to communicate with the people he was elected to lead. He led the country through its worst economic depression and a world war through his ability to connect with Americans, mainly through a series of Fireside Chats on the radio that made him more… Read More…

TLDR: Chipotle engages customers through a commitment to environmental responsibility and authentic interactions. It also makes it easy to participate in its marketing campaigns. So what: Analysis of Chipotle’s strategy shows how your business can copy its techniques. The key is to find a cause that you care about and align your marketing with that cause. When… Read More…

Overview Howard Stern’s 40+ year radio career has helped him become a household name because he has top-notch communication skills. Stern knows how to grab people’s attention and make them remember him. And he also knows how to prepare for his shows and get people to tell-all in interviews. So What? Stern has not stopped… Read More…

Overview: Maya Angelou offered wisdom to the world through a number of creative means, using strong images in her work to describe the injustice of the Black experience and a vision of greater equality. She spoke the truth even when it might not be popular, but did it in such a captivating way that it… Read More…

TLDR:  LEGO is a classic toy brand that has stood the test of time. From young kids who play with their sets to teens and adults who collect them and even use them as decorations, the brand has always found a way to keep customers coming back for more. So What? This post will outline… Read More…

TLDR: BarkBox is a $1.6 billion company that sells subscriptions for dog toys. (You read that right.) They market their product by constantly entertaining their target audience of dog owners. So what: Businesses that want to increase customer engagement should follow the BarkBox marketing playbook. Keep a laser focus on your target audience, with great… Read More…

Overview:  Johnny Carson had unique qualities that made him an excellent communicator. He used timing, improvisation, interview skills, and a deadpan delivery technique to become the king of late night. So What? Marketers can use Carson’s secrets to run successful and memorable campaigns for their brands. In the field of late-night television, Johnny Carson deserves… Read More…

Overview: Founded in 1903, Harley-Davidson has created some of the most iconic motorcycles in history, and the company is still going strong today. One thing that sets the brand apart from other motorcycle companies is its commitment to customer engagement. So What? The best marketing campaigns are those that deeply engage customers and prospects. For over… Read More…