The Better Blog

Overview: To fight the Nazis, Winston Churchill needed to be not only a great leader but also an inspiring orator. When it came to inspiring the British people during World War II, no one could match his eloquence. So What? With his powerful speeches, he rallied Great Britain during World War II. Discover how Churchill… Read More…

Overview: IKEA is a famous household name, but it’s not just because of its affordable furniture. It has also created an incredible customer experience that keeps customers coming back again and again. So What? IKEA employs smart strategies when it comes to customer experience, from an outstanding web presence to its experiential stores. Find out… Read More…

Overview: From “I Have a Dream” to “Letter from Birmingham Jail,” Martin Luther King Jr. was able to employ his gift for communication to achieve his goals. But not everyone with top-notch communication skills can entice change. So What? When communication is harnessed to the extent that leads an individual, like Martin Luther King Jr.,… Read More…

Overview:  Bob Dylan was much more than just a musician. He was a master communicator who used references to literature, philosophy, and politics to get his message across. During his career, Dylan dove deep and strove to put meaning and substance over popular appeal. He evolved constantly over his almost 60-year career yet remained humble… Read More…

Overview: While Nike’s success is often attributed to its innovative products and strong branding, Nike’s products aren’t its centerpiece. Rather, it’s how it engages its audience through incorporating meaningful stories into its brand communication. So What? While Nike (and many other brands) have every reason to talk big about their latest technologies and products, that’s… Read More…

Overview: Mint.com is an online banking service helping college students and graduates reach their goals through tailored insights, custom budgets, spend tracking, and more. While personal finance can seem boring, Mint begs to differ. So What? While many marketers tend to focus on showcasing a solid product, Mint’s case portrays how a strong content marketing… Read More…

Overview:  Oprah Winfrey started out poor and abused, but grew into one of the most influential Americans in history with a media empire and a net worth in the billions.  She is a world-class communicator because she shows her real emotions on camera, pays attention to her audience’s intellect, stays positive, and focuses on others.… Read More…

Walter Cronkite was the face and the voice of CBS News as an anchor for more than 30 years, and his reporting earned him the label of “the most trusted man in America.”