The Better Blog

When building or redesigning a business site, it might be tempting to include every bell and whistle available, making it flashy and unforgettable, but the team at eCommerce innovator and web design aficionados EYEMAGINE caution against being too flashy. “We champion a clean layout and an attractive color scheme,” says marketing manager Cherene Etemadi. “We believe site… Read More…

When it comes to creating web content that people will not only read, but also share with their friends, Adrian Kulp stay-at-home dad and blogger says being genuine and mindful of people’s attention span will get you far. “Aside from being relatable, honest and occasionally provocative, you need to find that sweet-spot in length,” he… Read More…

What content marketing goals are you striving for? By now every webmaster in the world has heard the mantra that “content is king.” While that’s not disputable, the idea that content is king stems from the concept of content marketing. Content marketing is just what it sounds like: it’s part of a larger effort at… Read More…

Today’s online retailers have a veritable Everest to climb when it comes to making their products stand out in the shadows of Amazon and Google – the go-to places consumers go to search for what they want to buy. To get some insight on how ecommerce sites can draw more customers, we checked in with… Read More…

If there’s one mantra reported over and over again in the world of online marketing it’s that content is king. But, cautions Debbie Williams chief content officer at SPROUT Content, don’t just post content for content’s sake. Everything you create should have a purpose, plan and reason. “Sometimes the reason is to really help your… Read More…

If Carl Sagan were around today, he wouldn’t gush over billions and billions of stars. Rather, his focus would be on the billions and billions (and possibly trillions) of blog posts that litter the Internet. The vast majority of them will never be read by more than a few people, and that includes the writer’s… Read More…

Given the amount of technology available today that gives people with disabilities access to information that was previously unavailable to them, there’s no longer any excuse for people with disabilities to be unemployed, says John Williams of Assistive Technology News. “Businesses should not fear assistive technology,” he says. “When hiring people without a disability, employers… Read More…

Twitter is a great way for companies to reach out to their customers in as personable a manner as possible. But beyond simply being real-time customer service, it can also be a great way to market your product. Hashtags based around the company slogans are everywhere, inviting fans of the product to Tweet about how… Read More…

If your company is considering starting up a blog, please allow us to warn you about the massive jar of Advil you will need to deal with one seemingly simple issue: images. Yes, dealing with images — photos, pictures, whatever you want to call them — can be surprisingly frustrating for the uninitiated. The main… Read More…

Hey, if a famous TV producer like Norman Lear can make a burrito (and we’re assuming he can), surely a burrito-making company can produce a TV show, right? As kooky as it sounds, Chipotle Mexican Grille, the fast-casual restaurant chain that promotes a message of “food with integrity,” has gotten into show business with what… Read More…