The Better Marketing Blog

Overview Daymond John founded FUBU in 1992 to sell lifestyle clothing to the hip-hop community. His brand went from a $40 budget at the start to more than $6 billion in global sales today. So What? John is a dedicated entrepreneur who wants to help others build their dream businesses, both as a global keynote… Read More…

TLDR: Warby Parker sells quality eyewear at an affordable price. The company’s customer engagement strategy aims to let people know that. So what?: If the price is right, you can sell anything. Everything else is just getting the word out in the right way. Warby Parker started when one of its co-founders lost his glasses. Because he… Read More…

TLDR:  T-Mobile has been making waves in the industry with its innovative customer service strategies. Most notably, the company has made collaboration a vital part of its strategy because it understands that technology can only go so far. At some point, human interaction becomes necessary for success. So What? This approach helps create an exceptional level… Read More…

Overview: Mark Cuban believes that many important communication skills can be learned through working in sales for a period of time during your career. He believes it’s important to be nice in your business dealings, but to stay driven to stay ahead of the competition. So What? Cuban knows that communication is vital for any… Read More…

TLDR: Burt’s Bees makes simple products that many companies also produce. But their secret is making sure their customers are advocates who spread the word about their products, and that “organic buzz” is the most powerful form of marketing. So What?  Find out how the company drives more customer engagement, why it works, and how to… Read More…

Overview: Rosalind Brewer built a career as a trailblazing executive of Sam’s Club, Starbucks, and Walgreen’s.  She promotes diversity and inclusion practices and works hard to ensure that everyone is treated fairly and can receive the same opportunities. So What? Brewer wants to see everyone achieve their BHAG (keep reading) and enjoy successes no matter… Read More…

TLDR: Spotify uses your data to make a personalized experience just for you. This keeps customers engaged and subscribed. So what?: Personalization is key. Any business that masters the data it collects can use it to leverage customer engagement. Introduction More than 80% of US adults say data privacy is a growing concern for them. A… Read More…

Overview:  Amanda Gorman is a gifted speaker and poet who infuses her poems with style and substance. The poetic techniques she uses are powerful, and she also has a passion for her topics and prepares thoroughly for each recitation. So What? Marketers and other communicators have much to learn from Gorman’s impactful communication style. What… Read More…

TLDR:  Southwest Airlines is a value airline that boasts award-winning customer service. The key to their success lies in their commitment to delivering a stellar customer experience, no matter what. So What?  This focus has paid off big time – not only have they been able to keep costs low, but they’ve also grown into… Read More…

Overview: George Washington was a great president because he knew how to communicate effectively with fellow leaders and the American people.  His ability to cast vision, work behind the scenes, show occasional vulnerability, and keep his word built an unimpeachable reputation that no one could question. So What? Washington’s integrity and morality permeated all of… Read More…