The Better Blog

Although he has an MBA and has spent the past 18 years teaching MBAs, even Peter Cook says the usual 2-D grids that MBA programs rely on are great for theory but are often too dry for busy professionals to really absorb and put to use. So Peter turns to the likes of Ozzy Osborne,… Read More…

The world is an increasingly competitive place. To get a message to consumers requires far more savvy and pull than it ever did before. Consumers have developed “ad blindness,” which means that advertising is simply not enough. To get the attention of a viable consumer and potential customer, businesses must find out what interests the… Read More…

Content marketing is a way to draw in potential and existing customers through informative, humorous or otherwise entertaining material. It means that customers are on your page even when they aren’t buying something at the moment. Content builds relationships.

Father’s Day has come and gone, at least for this year. But in its wake, it has left us with some great examples of content marketing. While Mother’s Day is a much heavier hitter, yielding $19.9 billion in sales, that just means there is all the more room for you and your organization to create… Read More…

Pop/hip-hoppers Macklemore and Ryan Lewis have been popping up (or should we say hopping up?) around the country to celebrate the openings of Microsoft stores. What the…?

Social media might be getting all the hype lately, but when it comes to connecting with customers online, using email marketing hasn’t lost its luster. It’s permission only, targeted, personalized and can be consumed when it’s most convenient for the subscriber, says Igor Polevoy, president of email marketing service ExpressPigeon. “Senders often know a lot… Read More…

SEO is not a big enough term for all the processes a web site needs to succeed. Is SEO a thing of the past? According to industry buzz, SEO is dead in the water – the term anyway. “Search engine optimization,” sounds like a very limited and spammy practice that has to do with, say,… Read More…

Content marketing is not new, but the way in which the pieces fit together is ever evolving. While the basics of quality content will never change, the strategies, vehicles, presentation and consumer interactions with content are an ever-evolving animal. Here are some of the most recent trends that content marketers will want to make note… Read More…