The Better Blog

The use of content marketing, when say, promoting a movie, can sometimes be a snap. From imaginative websites set in the film’s fictitious universe, to having your star tour the country in character for two months, there are numerous ways to entertain your audience while marketing your movie as well. But what if, instead of… Read More…

As expected, Super Bowl 48’s many commercials garnered just as much attention as the game itself. This was especially true this year, as the game was decided about a third of the way through, allowing the commercials far more opportunity to burrow into our skull and stay there. But we’re not here to simply recap… Read More…

A huge part of running any business is data collection and curation; whether it’s customer information, surveys, job applications or marketing information. And these days there are more and more digital tools to help business owners and individuals collect whatever information they need effectively and efficiently. We recently checked in with Eva McKnight, a PR… Read More…

Yes he can. Well, kinda. The Microsoft co-founder, kazallionaire, and renowned philanthropist made an appearance on Late Night with Jimmy Fallon recently to promote he and his wife Melinda’s sixth annual letter from their foundation, located at GatesLetter.com. It addresses the efforts to save lives and cut poverty. Important stuff, right? Profound, meaningful, hero-like stuff. But,… Read More…

When it comes to implementing smart SEO practices on your website, expert Stephen Pitts recommends starting simple. “I have seen the most common mistakes coming from overlooking the fundamentals, getting into more advanced tactics without finishing with the basics,” the SEO director and craft lead at Rosetta says. On his blog, SEOpittfall, Stephen offers advice to… Read More…

A good piece of online content is like a delicious, nutritious mind meal. And like any healthy food, there has to be a proper mixture of healthy ingredients for the recipe to work. For example, while humor is usually welcome, it shouldn’t dominate from start to finish (unless the point is to be silly.) Also,… Read More…

Type “Zerg Rush” into Google, and watch what happens. Go on. Do it. We’ll wait. … DO IT. OK, for those of you who didn’t obey, here’s what happens. A series of red and yellow Os rapidly march up, down, and all around your screen, eating up all your search results. You can use your… Read More…

The Academy of Motion Picture Arts and Sciences is preparing to give out 24 Oscars this year, in fields of both excellence and the ability to release your film as close to the end of December as possible. But one award is missing and, in 2014, it’s time to change that. We believe there should… Read More…

Any company worth a damn (and worth millions) wants an ad featured during the Super Bowl. Regardless of who’s playing, the game consistently pulls in higher ratings than just about anything else on the air, and all those eyes can equal a ton of sales. These days however, it’s not enough to simply air an… Read More…

The big Consumer Electronics Show in Las Vegas just wrapped up. Yep, CES 2014 was another year of dazzling technological advances on display, from curved and bendable TVs, to washing machines you can control with a text message. (LOL = Laundry Out Loud) Everything you never realized you’d need or want was all under one,… Read More…