The Better Blog

Twitter is a great way for companies to reach out to their customers in as personable a manner as possible. But beyond simply being real-time customer service, it can also be a great way to market your product. Hashtags based around the company slogans are everywhere, inviting fans of the product to Tweet about how… Read More…

If your company is considering starting up a blog, please allow us to warn you about the massive jar of Advil you will need to deal with one seemingly simple issue: images. Yes, dealing with images — photos, pictures, whatever you want to call them — can be surprisingly frustrating for the uninitiated. The main… Read More…

Hey, if a famous TV producer like Norman Lear can make a burrito (and we’re assuming he can), surely a burrito-making company can produce a TV show, right? As kooky as it sounds, Chipotle Mexican Grille, the fast-casual restaurant chain that promotes a message of “food with integrity,” has gotten into show business with what… Read More…

Are you in an Oscars pool this year? No?! Wait, you’re just gonna actually watch them hand out the award for Best Production Design and not have $5 on it? Your bravery is beyond us. We’re not sure how long people have been betting on the Academy Awards, but we do know Hollywood loves it.… Read More…

Even the biggest companies always have time for a little content marketing… and sometimes even in the form of a spoof. Take Netflix, for example. They just announced a deal in which they’ll pay to directly connect to Comcast’s network to improve the streaming video quality of movies and TV shows to subscribers. You’d think they’d… Read More…

It’s one of those matchups that makes too much sense to not fully exploit. Japanese auto giant Toyota and Pandora, the popular music streaming service, are turning our love of tunes into a content marketing field day. In 2012 Toyota began offering Pandora service as an option on some of its vehicles. Toyota’s Entune infotainment system allows… Read More…

Jimmy Fallon, the fresh-faced 39-year-old who somehow has already been doing late night TV for 15 years, took over The Tonight Show with Jimmy Fallon this week. Good thing too, seeing as his name was already in the title. While Jay Leno had a solid run — great in terms of ratings, ehh in terms… Read More…

LG’s new 84″ Ultra HD 4K TV goes for $17,000 right now. It looks beautiful both on and off, but would it fool you into thinking you were looking out of a skyscraper window? Probably not. But a far-fetched premise doesn’t mean you still can’t create compelling content marketing.

As if Facebook wasn’t addictive enough, Mark Zuckerberg and friends are looking to suck us in even more with a new iPhone application (Android and iPad versions are said to be coming later) called Paper. Think of it as a mix between a newsreader like Flipboard and Facebook itself. It’s meant to be a new way… Read More…

Are you watching the Olympics? We are. And when we’re not busy checking out the pink catsuits or price-checking curling stones on Amazon, we’re analyzing all the content marketing going on with the athletes. Having a long list of corporate sponsors is nothing new, but now more than ever the sponsors, NBC, and the athletes themselves… Read More…