The Better Marketing Blog

Content consistency requires time, creativity and research, and it all starts with generating the ideas to get the process started. To help, we’ve compiled a list of 40 B2B content marketing ideas to inspire you. Read more…

You don’t need to be a programmer or tech head to understand how Google’s algorithms affect your brand’s ranking online, but having at least a rudimentary understanding of how these changes work is essential. Read more…

We’ve produced more than 100,000 pieces of content (whoa). Because we ideate, write, edit, and publish content day in and day out, we’ve learned what works for lead generation — and what doesn’t. Read more…

Today we’re talking with an expert, Martin Woods, SEO Director at Indigoextra. Martin has no shortage of knowledge when it comes to SEO and web design trends, and he has plenty to say when it comes to the challenges of multilingual SEO, the implications of Google’s algorithm changes, and the keys to producing excellent web content. Read more…

We’ve covered the top content marketing trends of 2017, but that’s only half the battle. Now it’s time to apply those trends to your own content marketing campaign. Read more…

The playing field is consistently evolving when it comes to SEO best practices. Today, Al Gomez, Founder & Head of Operations of Dlinkers, breaks down what’s changing.

You don’t take your car to get fixed by someone who reads car magazines; you bring it to an expert. That’s why we’ve gone to the Jedi masters for this article. Read more…

Content marketing can be seriously time-consuming—that’s where automation comes in. All-new for 2017, we’ve rated the best marketing automation platforms. Check ’em out.

Bold headline, huh? And yet it’s a lot closer to the truth than you might imagine. Media Shower CEO John Hargrave says privacy as we knew it is over. Read more…

You saw the Super Bowl ads, but did you see them from a content marketer’s perspective? Read more…