The Better Blog

Influencer marketing has become one of today’s hottest marketing avenues. This also holds true for the blockchain industry where blockchain YouTubers and influencers provide marketers with direct access to active digital currency users. In this guide, you will discover the best blockchain YouTubers and influencers that you could potentially partner up with to promote your… Read More…

The rise of digital currencies and blockchain technology have created a thriving blockchain media industry that covers the latest developments in the world of digital assets and decentralized technologies. These media outlets also provide blockchain startups with the opportunity to gain exposure in the bitcoin community through advertising and sponsored content. In this guide, you… Read More…

Deploying an effective blockchain marketing strategy to raise funds and/or to gain users will require a substantial budget. This guide explains why a strong blockchain marketing budget is important and how to craft one that will set your project up for success. Qualities of a Good Budgeting Plan A good budget must first and foremost… Read More…

Where is the bitcoin brand campaign? Tyler and Cameron Winklevoss, co-founders of the crypto exchange Gemini, recently launched an ad campaign in New York City. With slogans like “Crypto Without Chaos” and “Crypto Needs Rules,” the idea is to educate the public on the need for regulated exchanges in the blockchain space. It’s terrific that… Read More…

Without a proper blockchain marketing strategy, your blockchain project will struggle to gain the attention it needs to receive funding and user adoption. As a general rule, the short answer to the question “how much should you budget for blockchain marketing? is 10 to 20 percent of your overall project budget. Here’s why. An Effective… Read More…

You will likely agree that blockchain development has evolved and grown substantially over the past several years. Just a decade ago, there were nearly no blockchain developers nor tools for development beyond basic command line interfaces to the Bitcoin blockchain. Today, blockchain development is an increasingly important field, with growing numbers of developers coming onboard.… Read More…

As new cryptocurrencies come online and blockchain companies are created on almost a daily basis, they need blockchain marketers to get the word out about their products and their brand.  Jobs for blockchain marketers often require marketing experience and an understanding of blockchain technology and cryptocurrencies. A variety of marketing positions may be needed in… Read More…

While there are a plethora of messaging apps and programs available today, many ICO managers are choosing Telegram as the home base for their crypto community. Telegram is a fairly new (2013) messaging app that combines the features of WhatsApp and Snapchat with an open interface that allows a high degree of customization. These features… Read More…

In his final column, New York Timestech columnist Farhad Manjoo stated, “The Internet ad business lies at the heart of just about every terrible thing online.” Ads interrupt your experience, slow down your computer, and crash your browser. Ads install spyware, in the form of tracking code called “cookies” (itself a deceptive term, because cookies… Read More…

Leads are people encountered online in social media or elsewhere who might be interested in your ICO or blockchain offering. As you acquire leads, they enter into your sales funnel at various points depending on their interest in your project.  A wide funnel leads to a high number of leads with a low cost per… Read More…