The Better Marketing Blog

This isn’t the first time humans have faced a pandemic. Fortunately, many smart people have spent many years putting together best practices on how to communicate to the public. We’ve pulled together their recommendations into these  quick tips  that you can share with your team. Think of this as your  communication playbook , suitable for marketers, communication professionals, and… Read More…

Today we’re proud to introduce THE HEALTH AND WEALTH PORTFOLIO. It’s four companies that we think will do exceptionally well in the coming years, in the aftermath of COVID-19. In brief, these four companies are The Clorox Company (CLX), Amazon.com (AMZN), Zoom Video Communications (ZM), and Netflix, Inc. (NFLX). We’re all about blockchain investing, not… Read More…

One of the many hats I wear is serving as a board member of the Boston Blockchain Association. This is an industry group that is dedicated to creating a healthy blockchain ecosystem — first in Boston, then the world. It’s hard to do blockchain in a vacuum. Even though it’s a technology, all the real work… Read More…

Big news on the blockchain front: The U.S. Securities and Exchange Commission has made a proposal that would allow blockchain projects to once again thrive. Hester Peirce, the most forward-thinking SEC official on blockchain, put forth a proposal outlining a three-year “safe harbor” for new blockchain projects that would give them “run room” before worrying… Read More…

The Wall Street Journal ran an opinion piece this week that was huge. We’re about to make it yuge. Entitled We Sent a Man to the Moon. We Can Send the Dollar to Cyberspace, the piece was written by two leaders of the U.S. Commodity Futures Trading Commission, Christopher Giancarlo and Daniel Gorfine, where they make the case for a blockchain-based “digital… Read More…

“PROCEED AS IF SUCCESS IS INEVITABLE.” This quote is attributed to Anonymous, who penned a great many famous sayings. That dude was a genius. I often use this quote when talking about blockchain industry. “Inevitable” is one of my favorite words, because it really does seem to me that in our Internet Age, blockchain—the Internet… Read More…

Most experts agree that blockchain technology is poised to disrupt the status quo of almost every industry. So far, however, the impact of blockchain disruption has been rather limited as the resources and expertise to develop new blockchain technologies has been a major hurdle for businesses that want to adopt the blockchain. To address this… Read More…

In September 2019, Bitcoin Market Journal hosted a delegation of blockchain leaders from South Korea at our monthly Blockchain Investor Meetup (join our events here). When I visited South Korea earlier this year, I was struck by how far blockchain has evolved in this tech-forward country. Whenever I see success, I try to reverse-engineer the… Read More…

To make a blockchain project successful, you’ll need users. Lots of users. In the world of blockchain, more users = more value. In our short, easy-to-read “Blockchain Building Basics” book, you’ll learn how to attract these users to your blockchain project. You’ll learn: The three basic blockchain building blocks The value (in dollars) of a… Read More…

A colleague from the insurance industry once told me about a conference that changed her life. Only it wasn’t a conference; it was an UNCONFERENCE. What is an Unconference? “Imagine all these executives from the insurance industry,” she said, and I tried to picture the wild parties that must ensue. “Except there’s no programming: the… Read More…