The Better Marketing Blog

TLDR:  USAA, which caters to the military community and its family members, has developed a reputation for outstanding customer service. Here is an in-depth look at USAA’s journey toward becoming one of America’s most beloved personal insurance brands. So What? USAA provides brands with a great example of customer service in action. A look at… Read More…

Overview Greta Thunberg’s communication style is a unique blend of poise and emotion. She doesn’t care much about popularity, knows her facts, and is always focused on her subject. So What? Marketers can learn from Thunberg’s authenticity and her unusual communication style, which has commanded global media attention and helped build awareness of climate change… Read More…

TLDR: Krispy Kreme engages its customers with a simple strategy: make a great product, then get it in front of as many people as possible. So what: The company shows how you can create a winning customer engagement strategy based on the quality of your product. (Remember: it’s just fried dough.) Krispy Kreme has seen ups and… Read More…

TLDR: Patagonia is a brand with a purpose. Their commitment to sustainability and quality makes a product that practically sells itself. So what? Patagonia shows how the meaning of a product can help market it. Having a passionate cause built into your product attracts and maintains a loyal customer base. Patagonia’s rise In 1957, a 19-year-old… Read More…

Overview: Guy Kawasaki is a marketing evangelist for Canva. He started at Apple with Macintosh computers in the 1980s. Kawasaki encourages natural enthusiasm for your brand or product, which will help others see the benefits for themselves. Marketing evangelism is an effective way to promote a brand or product that you truly believe in. Guy… Read More…

Challenge: Driving awareness of the need to pave Rockwood Street, a dangerously unpaved road in Sherborn, Massachusetts, while still preserving the small town feel. Solution: Media Shower created the “Rockwood Street” campaign to drive citizen awareness and action, emphasizing the benefits and safety improvements to Sherborn residents. The message: paving Rockwood Street would create a… Read More…

Overview: General Motors CEO Mary Barra was thrust into a crisis, but she handled it through transparency and was able to turn a failing company back into a successful one. Barra worked hard to give everyone in her organization a voice and rebuilt the company around those interactions. She also lived out her personal and… Read More…

TLDR: KFC uses wild and crazy campaigns to attract attention and engage customers. The brand’s strategy is to look beyond preconceived notions of ordinary marketing. So What?: If your brand can be a little silly, and especially if it has a mascot, then you can copy some of KFC’s marketing ideas. The Secret Recipe of… Read More…

TLDR:  Nordstrom is a retail brand that has been around for over 100 years. They’ve always had a strong reputation for customer service, but as the world changes and technology advances, they continue to win at customer engagement in new ways. So What? In this day and age of e-commerce, where customers can purchase items… Read More…

Overview FDR was a tremendously popular president because of his ability to communicate with the people he was elected to lead. He led the country through its worst economic depression and a world war through his ability to connect with Americans, mainly through a series of Fireside Chats on the radio that made him more… Read More…