The Better Blog

Overview Howard Stern’s 40+ year radio career has helped him become a household name because he has top-notch communication skills. Stern knows how to grab people’s attention and make them remember him. And he also knows how to prepare for his shows and get people to tell-all in interviews. So What? Stern has not stopped… Read More…

Overview: Maya Angelou offered wisdom to the world through a number of creative means, using strong images in her work to describe the injustice of the Black experience and a vision of greater equality. She spoke the truth even when it might not be popular, but did it in such a captivating way that it… Read More…

TLDR:  LEGO is a classic toy brand that has stood the test of time. From young kids who play with their sets to teens and adults who collect them and even use them as decorations, the brand has always found a way to keep customers coming back for more. So What? This post will outline… Read More…

TLDR: BarkBox is a $1.6 billion company that sells subscriptions for dog toys. (You read that right.) They market their product by constantly entertaining their target audience of dog owners. So what: Businesses that want to increase customer engagement should follow the BarkBox marketing playbook. Keep a laser focus on your target audience, with great… Read More…

Overview:  Johnny Carson had unique qualities that made him an excellent communicator. He used timing, improvisation, interview skills, and a deadpan delivery technique to become the king of late night. So What? Marketers can use Carson’s secrets to run successful and memorable campaigns for their brands. In the field of late-night television, Johnny Carson deserves… Read More…

Overview: Founded in 1903, Harley-Davidson has created some of the most iconic motorcycles in history, and the company is still going strong today. One thing that sets the brand apart from other motorcycle companies is its commitment to customer engagement. So What? The best marketing campaigns are those that deeply engage customers and prospects. For over… Read More…

Overview: Thomas Jefferson had a brilliant mind, but he was not a good public speaker. He used his strengths in writing to express his ideas and compensated for his weakness by getting others to read his writings in public or developing relationships with people one-on-one. So What? Through it all, Jefferson continued to say important… Read More…

Overview: Disney is synonymous with magic, happiness, and dreams coming true, and not only among children – it’s also for adults and even grandparents. The brand has maintained a connection with its broad audience for decades by creating stories with universal themes, using technology in innovative ways, and making the customer experience memorable. So What?… Read More…

TLDR: Starbucks’ value lies in its customer experience. It makes money by constantly innovating on that experience. So what: Every business has a customer experience. No matter what you sell, you can innovate your customer experience like Starbucks. Introduction Starbucks does not sell coffee. That may surprise you, but the truth is that Starbucks sells an… Read More…

Overview Nelson Mandela’s passion to change South Africa for the better was achieved through his methods of communication. Mandela communicated a big message in a way that showed there was nothing he wouldn’t do to accomplish his goal. So What? Marketers that demonstrate a high level of passionate commitment to their product or brand will… Read More…