Archive for April, 2014

If you’re a writer looking to nab some more work (and what writer isn’t?) it’s critical to be aware of the not-so-great habits that both slow you down and lower the quality of your final product. We recently checked in with Helen Nesterenko, founder of content creation service Writtent, to get her advice on whatRead More…

When you’re selling something on the Internet, you have to get the process of writing product descriptions exactly right, or else you won’t sell a damn thing. There is so much competition for your customers’ eyes, not just from direct competitors but from the Internet in general, that losing them for one second might meanRead More…

The days of a business writing formal press releases to advertise new products or services and blasting it out to every newspaper and magazine under the sun are in the past, says Ally Weller, community manager for PitchEngine. Brands need to be empowered to be their own publishers instead of solely relying on journalists toRead More…

If there was such a thing as a competition to determine the King of Content Marketing, Disney World would easily make the cut, and probably win the entire thing outright. From its inception in October of 1971, Disney World has worked overtime to ensure that every inch of its hallowed grounds is soaking in fun,Read More…

By now businesses know that it’s not enough just to have a presence on social media, they also need to be analyzing the effectiveness of that presence. But Joel Windels marketing manager at Brandwatch warns not to get too caught up in superficial numbers when tracking the success of your campaigns. “Sure, showing your boss that yourRead More…

Like most mommy bloggers, Sheri of Mommy Adventuresbegan writing when she was pregnant with her first child as a way to keep her family up-to-date on all things baby. Her humorous posts (not to mention her unique perspective as an American mom in Australia) have helped her gain a following outside of her own family andRead More…

It’s just not businesses that use content marketing; sometimes it’s the president. President Obama’s push for nationwide health care recently used a comedic video to boost its chances. Did it work? The skit seen ’round the web. It looks like it did. 

When building or redesigning a business site, it might be tempting to include every bell and whistle available, making it flashy and unforgettable, but the team at eCommerce innovator and web design aficionados EYEMAGINE caution against being too flashy. “We champion a clean layout and an attractive color scheme,” says marketing manager Cherene Etemadi. “We believe siteRead More…

When it comes to creating web content that people will not only read, but also share with their friends, Adrian Kulp stay-at-home dad and blogger says being genuine and mindful of people’s attention span will get you far. “Aside from being relatable, honest and occasionally provocative, you need to find that sweet-spot in length,” heRead More…

What content marketing goals are you striving for? By now every webmaster in the world has heard the mantra that “content is king.” While that’s not disputable, the idea that content is king stems from the concept of content marketing. Content marketing is just what it sounds like: it’s part of a larger effort atRead More…