The Better Marketing Blog

Marketing your blockchain project or startup brings many challenges, but blockchain conferences that focus on marketing or contain a marketing track can be a resource for new ideas and proven methods to help you see results. Here are some of the top blockchain marketing conferences in 2019, rated and reviewed by Bitcoin Marketing Journal. Date… Read More…

Blockchain meetups provide information and community to blockchain investors and enthusiasts. Blockchain meetups are informational gatherings where people interested in cryptocurrency can meet and learn more about different blockchain-related topics. Running a blockchain meetup might help you connect with blockchain investors in your area, grow your email list, and promote your blockchain project to others… Read More…

Influencer marketing has become one of today’s hottest marketing avenues. This also holds true for the blockchain industry where blockchain YouTubers and influencers provide marketers with direct access to active digital currency users. In this guide, you will discover the best blockchain YouTubers and influencers that you could potentially partner up with to promote your… Read More…

The rise of digital currencies and blockchain technology have created a thriving blockchain media industry that covers the latest developments in the world of digital assets and decentralized technologies. These media outlets also provide blockchain startups with the opportunity to gain exposure in the bitcoin community through advertising and sponsored content. In this guide, you… Read More…

Deploying an effective blockchain marketing strategy to raise funds and/or to gain users will require a substantial budget. This guide explains why a strong blockchain marketing budget is important and how to craft one that will set your project up for success. Qualities of a Good Budgeting Plan A good budget must first and foremost… Read More…

Where is the bitcoin brand campaign? Tyler and Cameron Winklevoss, co-founders of the crypto exchange Gemini, recently launched an ad campaign in New York City. With slogans like “Crypto Without Chaos” and “Crypto Needs Rules,” the idea is to educate the public on the need for regulated exchanges in the blockchain space. It’s terrific that… Read More…

Without a proper blockchain marketing strategy, your blockchain project will struggle to gain the attention it needs to receive funding and user adoption. As a general rule, the short answer to the question “how much should you budget for blockchain marketing? is 10 to 20 percent of your overall project budget. Here’s why. An Effective… Read More…

You will likely agree that blockchain development has evolved and grown substantially over the past several years. Just a decade ago, there were nearly no blockchain developers nor tools for development beyond basic command line interfaces to the Bitcoin blockchain. Today, blockchain development is an increasingly important field, with growing numbers of developers coming onboard.… Read More…

As new cryptocurrencies come online and blockchain companies are created on almost a daily basis, they need blockchain marketers to get the word out about their products and their brand.  Jobs for blockchain marketers often require marketing experience and an understanding of blockchain technology and cryptocurrencies. A variety of marketing positions may be needed in… Read More…

While there are a plethora of messaging apps and programs available today, many ICO managers are choosing Telegram as the home base for their crypto community. Telegram is a fairly new (2013) messaging app that combines the features of WhatsApp and Snapchat with an open interface that allows a high degree of customization. These features… Read More…