The Better Blog

President Obama’s landmark 2008 “Yes We Can” speech engaged, empowered, electrified, and inspired people all over the world. Find out how and why it worked.

Learn how to measure email newsletter performance metrics, use top analytics tools and implement best practices for higher engagement and conversion rates.

Learn how to be a standout podcast guest with our tips on preparation, engagement and promotion.

Historian Ken Burns’ Brandeis University commencement speech evokes emotions, establishes authority, and inspires action. Here’s what communicators can learn.

Google’s “Year in Search” campaign has redefined data-based storytelling, humanizing and personifying search data. Find out why this approach works so well.

Media Shower is going all-in on AI as a tool to support busy marketers. Learn about our philosophy and resources here.

Former American President John Quincy Adams’s passionate speech in the Amistad case exemplifies great communication. Here’s what you can learn from it.

LEGO’s Rebuild the World Campaign uses visual storytelling to educate and engage audiences, delivering a few inspirational marketing communication pieces.

Learn how Dove’s #TurnYourBack campaign follows a long line of honest, challenging advertising for the beauty giant.

Learn your way around AI market research tools and assistants and discover top tools and strategies to get business insights your company can use.