The Better Blog

Dive into an analysis of Hakeem Jeffries’ speech, exploring rhetorical techniques like Anaphora, Epistrophe, and Alliteration, and understand their impact on delivering a persuasive political message.

What’s top-of-funnel content, and why do you need it? Read our latest piece to find out – and learn how to use it to your brand’s advantage.

Delve into Stacey Abrams’ inspiring speech, “Three Questions to Ask Yourself,” as we unpack her reflective framework toward meaningful personal and communal impact.

Optimizing the customer journey is critical to a solid marketing strategy. Read our post to learn how to create and leverage a customer journey map.

Discover two great modern-day communicators, in this interview between David Letterman and Volodymyr Zelensky.

SWOT analysis is a must-have tool for marketers. Read our latest blog post to learn how to perform a SWOT analysis correctly and how your brand can benefit.

Explore David Foster Wallace’s ‘This is Water’ speech and its relevance to mindful marketing. Learn to connect authentically amidst marketing chaos.

A content calendar can be a valuable tool for ensuring that your brand stays relevant and in the public eye. Read our post and learn how to create a great one.

Delve into the world of persuasive communication with a close look at Hillary Clinton’s famous “Women’s Rights are Human Rights” speech.

If your latest marketing campaign doesn’t have a marketing brief, it needs one. Read on for our marketing brief, best practices, and more.