Best Practices for B2B Ebooks (with Examples)

Explore best practices for B2B ebooks: actionable insights, engaging design, and lead generation strategies that will elevate your content marketing.

How Often Should I Send Newsletters?

61% of your customers want to hear from you at least once a week, per Campaign Monitor.

Marketing Heresy: Andrew Davis’s Call to Rethink the Sales Funnel

Marketing expert Andrew Davis considers the traditional sales funnel obsolete. Find out what he replaces the time-honored model with here.

The Marketer’s Guide to LinkedIn Newsletters (+ Best Practices)

Skyrocket your LinkedIn engagement! Learn how to create high-performing newsletters with our actionable tips and real-world case studies.

The Art of Inspiration: Lessons from Obama’s “Yes We Can” Speech

President Obama’s landmark 2008 “Yes We Can” speech engaged, empowered, electrified, and inspired people all over the world. Find out how and why it worked.

Top Tips for Analyzing Email Newsletter Performance

Learn how to measure email newsletter performance metrics, use top analytics tools and implement best practices for higher engagement and conversion rates.

How to Be the Podcast Guest Everyone Remembers

Learn how to be a standout podcast guest with our tips on preparation, engagement and promotion.

Speak Like a Storyteller: 3 Communication Techniques from Ken Burns

Historian Ken Burns’ Brandeis University commencement speech evokes emotions, establishes authority, and inspires action. Here’s what communicators can learn.

Telling Stories with Data: Google’s “Year in Search” Campaign

Google’s “Year in Search” campaign has redefined data-based storytelling, humanizing and personifying search data. Find out why this approach works so well.

Embracing the AI Disruption: How We Pivoted Our Business (+ You Can, Too)

Media Shower is going all-in on AI as a tool to support busy marketers. Learn about our philosophy and resources here.