The Better Blog

Overview: Founded in 1903, Harley-Davidson has created some of the most iconic motorcycles in history, and the company is still going strong today. One thing that sets the brand apart from other motorcycle companies is its commitment to customer engagement. So What? The best marketing campaigns are those that deeply engage customers and prospects. For over… Read More…

Overview: Thomas Jefferson had a brilliant mind, but he was not a good public speaker. He used his strengths in writing to express his ideas and compensated for his weakness by getting others to read his writings in public or developing relationships with people one-on-one. So What? Through it all, Jefferson continued to say important… Read More…

Overview: Disney is synonymous with magic, happiness, and dreams coming true, and not only among children – it’s also for adults and even grandparents. The brand has maintained a connection with its broad audience for decades by creating stories with universal themes, using technology in innovative ways, and making the customer experience memorable. So What?… Read More…

TLDR: Starbucks’ value lies in its customer experience. It makes money by constantly innovating on that experience. So what: Every business has a customer experience. No matter what you sell, you can innovate your customer experience like Starbucks. Introduction Starbucks does not sell coffee. That may surprise you, but the truth is that Starbucks sells an… Read More…

Overview Nelson Mandela’s passion to change South Africa for the better was achieved through his methods of communication. Mandela communicated a big message in a way that showed there was nothing he wouldn’t do to accomplish his goal. So What? Marketers that demonstrate a high level of passionate commitment to their product or brand will… Read More…

TLDR: Wendy’s is famous for its humorous and snarky social media presence. Their actions bring life and free marketing to the brand. So What: Businesses can benefit by following Wendy’s example online. Knowing how to present yourself to an online audience can help make your brand fun and relatable. Some of the most famous Twitter accounts include… Read More…

Overview: “Father of management thinking” Peter Drucker could see trends coming from a long way off because of his ability to listen and read between the lines. He was direct in his communication style and often focused on what corporations needed to do next to be more successful. So What? It’s not enough to be… Read More…

Overview: Muhammad Ali may be an unlikely communicator, but he was able to communicate authentically in his own style and manner.  He did this by projecting confidence, using humor, and being true to himself.  So What? Marketers can learn from Ali’s masterful way of promoting himself as “the greatest” boxer and using his fame to… Read More…

Buffett states that when young businesspeople invest in improving their communication skills, they will make 50% more than they would otherwise. 

In the last decade, we’ve seen an increase in lifestyle brands that offer a curated selection of products and services. One such company is Goop, founded by actress Gwyneth Paltrow.