How Patagonia Builds Sustainable Customers

TLDR: Patagonia is a brand with a purpose. Their commitment to sustainability and quality makes a product that practically sells itself. So what? Patagonia shows how the meaning of a product can help market it. Having a passionate cause built into your product attracts and maintains a loyal customer base. Patagonia’s rise In 1957, a 19-year-oldRead More…

Guy Kawasaki Invented “Marketing Evangelism.” Here Are His Techniques

Overview: Guy Kawasaki is a marketing evangelist for Canva. He started at Apple with Macintosh computers in the 1980s. Kawasaki encourages natural enthusiasm for your brand or product, which will help others see the benefits for themselves. Marketing evangelism is an effective way to promote a brand or product that you truly believe in. GuyRead More…

Insights on Communication and Leadership from General Motors CEO Mary Barra

Overview: General Motors CEO Mary Barra was thrust into a crisis, but she handled it through transparency and was able to turn a failing company back into a successful one. Barra worked hard to give everyone in her organization a voice and rebuilt the company around those interactions. She also lived out her personal andRead More…

The Secret Recipe of KFC’s Customer Engagement

TLDR: KFC uses wild and crazy campaigns to attract attention and engage customers. The brand’s strategy is to look beyond preconceived notions of ordinary marketing. So What?: If your brand can be a little silly, and especially if it has a mascot, then you can copy some of KFC’s marketing ideas. The Secret Recipe ofRead More…

5 Ways Nordstrom Continues to Win at Customer Engagement

TLDR:  Nordstrom is a retail brand that has been around for over 100 years. They’ve always had a strong reputation for customer service, but as the world changes and technology advances, they continue to win at customer engagement in new ways. So What? In this day and age of e-commerce, where customers can purchase itemsRead More…

How Franklin Delano Roosevelt Charmed America With His Fireside Chats

Overview FDR was a tremendously popular president because of his ability to communicate with the people he was elected to lead. He led the country through its worst economic depression and a world war through his ability to connect with Americans, mainly through a series of Fireside Chats on the radio that made him moreRead More…

Inside Chipotle’s Sizzling Customer Engagement Strategy

TLDR: Chipotle engages customers through a commitment to environmental responsibility and authentic interactions. It also makes it easy to participate in its marketing campaigns. So what: Analysis of Chipotle’s strategy shows how your business can copy its techniques. The key is to find a cause that you care about and align your marketing with that cause. WhenRead More…

What Makes Howard Stern Such An Effective Communicator?

Overview Howard Stern’s 40+ year radio career has helped him become a household name because he has top-notch communication skills. Stern knows how to grab people’s attention and make them remember him. And he also knows how to prepare for his shows and get people to tell-all in interviews. So What? Stern has not stoppedRead More…

How Maya Angelou Communicated Wisdom to the World

Overview: Maya Angelou offered wisdom to the world through a number of creative means, using strong images in her work to describe the injustice of the Black experience and a vision of greater equality. She spoke the truth even when it might not be popular, but did it in such a captivating way that itRead More…

Brick by Brick: How LEGO Engages Customers of All Ages

TLDR:  LEGO is a classic toy brand that has stood the test of time. From young kids who play with their sets to teens and adults who collect them and even use them as decorations, the brand has always found a way to keep customers coming back for more. So What? This post will outlineRead More…