The Better Blog

Chris Voss has learned to tap into the power of “tactical empathy” to resolve negotiations with respect and without pressure.

When a company has been around for more than 200 years, it has to frequently update its marketing tactics to keep up with the times.

Find out how a retail chain like Bed Bath & Beyond is using great marketing to try and turn itself around after nearly failing.

Robert Cialdini is known as the “Godfather of Influence” after writing a bestselling book on the topic of persuasion.

Spirit Halloween has been around for 40 years, building one of America’s leading retailers for all things spooky and fun.

Simon Sinek started out as an advertising copywriter. He started his own agency in 2002 and reinvented himself as an author and speaker because his passions became about teaching people to find their “why,” inspiring them to believe their dreams were within reach.

When people think of John Deere, they think of green tractors and farming equipment.

Michael Jackson and Elvis Presley were two of the world’s biggest pop stars. Each used music to communicate to their fans and to the world, but their strategies and styles were very different.

When Hulu first entered the market, it turned the television industry on its head by creating a product that was affordable, entertaining, and easy to use.

Robert De Niro and Al Pacino are widely considered to be two of Hollywood’s finest and best-known actors, yet their styles in communication and presentation couldn’t be more different.