Abraham Lincoln’s Gettysburg Address: How Powerful Communication Liberated a Country

Lincoln’s Gettysburg Address may have been written on the train as he traveled there, but it’s had staying power few presidential speeches have ever experienced.

The Marketer’s Crash Course to the Metaverse

The Metaverse is expected to expand over the next few years, with most people spending significant time in this “second reality” as soon as 2026.

Martin Luther King’s “I Have a Dream”: The Speech that Changed the World

Martin Luther King Jr.’s “I Have A Dream” speech has reached iconic status as a turning point in U.S. civil rights.

How Gap is Revamping Its Marketing Strategy for 2023

Although not as old as some of its competitors, Gap Inc. has been a mainstay in the American clothing market since 1969.

How Phil Jackson Used Powerful Communication to Win Big in the NBA

Phil Jackson is arguably the best basketball coach in NBA history, with more championships than any other professional coach in any other sport.

How Maytag’s Marketing Has Powered Over a Century of Home Appliances

Those of a certain age will remember the “Lonely Maytag Repairman”: because Maytag appliances were so dependable, he was the loneliest guy in town.

Tim Ferriss Communicates Working Smart Over Working Hard

Tim Ferriss went from working 15-hour days on his struggling business to four-hour work weeks making more than enough money to live on.

Hulk Hogan Vs. The Rock: Who Has the More Powerful Communication Style?

Two of the most famous pro wrestlers of all time, Dwayne “The Rock” Johnson and Hulk Hogan, used specific communication techniques like verbal mirroring and body language to convey messages to their audiences.

How Target’s Customer Marketing Consistently Hits the Bullseye

Target first opened its doors in 1962 as a discount store, and has since grown into one of America’s largest retail chains.

Hobby Lobby Puts “Faith” in Its Marketing to Become a Holiday Shopper’s Haven

Hobby Lobby started from humble beginnings. The company was founded in a basement on a $600 loan and has since grown into a massive chain for arts, crafts, and all kinds of holiday decorum with locations across the United States.