The Better Blog

TLDR: When it comes to communicating the importance of bitcoin and cryptocurrency, El Salvador’s president Nayib Bukele is a pro. Since taking office in June 2019, he’s been an outspoken advocate for the adoption of cryptocurrency and bitcoin in his country. His impact has gone beyond El Salvador, however, as his leadership on the issue has… Read More…

Overview: Jan Koum took advantage of the advent of smartphones when he created WhatsApp, a simple and free messaging app with several advantages over texting. Koum made sure his app reliably empowered communication around the world. He used technology to improve the app as it became more popular. So What? WhatsApp has had a profound… Read More…

TLDR: Despite fierce competition from players like Amazon and Walmart, Instacart managed to rise quickly from humble beginnings to the top of the grocery delivery industry. Its unique marketing strategies allowed it to stay ahead of the curve, reaping the rewards of its success. So What?  Instacart has utilized smart marketing tactics to remain successful, chief… Read More…

Learn how online food ordering and delivery giant Grubhub marketed its way to success at a time when many people were just figuring out how to use the internet.

Learn about Temple Grandin, who overcame severe autism to innovate in the animal science field, teaching others about autism and the people who have it.

Despite being around for almost two centuries, Carter’s is as successful today as it was in 1865. Read how it’s managed to remain a leader all these years.

Learn how Volodymyr Zelensky uses the power of communication to garner worldwide support and aid for Ukraine in the face of Russian aggression.

Learn how Gymshark has successfully marketed its workout apparel to customers worldwide and discover what tactics you can apply to your brand.

Nick Saban became the most winning coach in football history by trusting “the process.” This means ignoring what you can’t control and creating the best outcome you can with your own actions right now.

While other streaming networks are fighting for viewers, Netflix has surged ahead to become the most engaging streaming network in the world. Here’s why.