The Better Blog

At Media Shower, we invented SEO. [Read the story here.] Over the years, we’ve tweaked and refined our SEO strategy with hundreds of clients. Today, we’re proud to release our Content Marketing Keyword Planning tool, the same template we use for clients. Read on to see how it works, then download it for free.  … Read More…

What is a marketing meme? A marketing meme is any idea that people spontaneously pass along to promote a company, product, or brand.

During 2020, opportunities to conference together in person with other professionals were mostly shuttered due to COVID-19. Now plans are in the works for at least some content marketing conferences to be held in person in 2021. It’s hard to beat the energy and creative flow of attending an in-person conference. However, with some still… Read More…

Content marketing has become incredibly complex. Between SEO and keywords, conversion funnels, and analytics, it has become virtually impossible to market your content without help. Luckily, there are now tons of tools that can help maximize the impact of your content marketing and streamline your process so you can focus on other parts of the… Read More…

You’ve decided to start a content marketing program. Where do you begin? Great content marketing starts with a great content marketing plan. In this article, we’ll explain the content marketing planning process that we have used for hundreds of clients at Media Shower, and we’ll give you our downloadable Content Marketing Plan Template, absolutely free.… Read More…

Content as a service (CaaS) providers offer end-to-end content marketing solutions to help businesses reach their content marketing and growth goals. While most content platforms deliver content, only a handful provide a full-stack solution that covers strategy, execution, and distribution. Below, you will discover a list of the best content as a service platforms you… Read More…

Creating content for the purposes of marketing requires a specific skill set that isn’t always easy to learn as you go. If you want to earn premium rates and have access to the best assignments, training in content marketing techniques and best practices will give you a leg up on the competition. These are some… Read More…

Let’s just get this out of the way first: You have to promote.

If you use content to market your product, service, or business, it’s super important to know whether that content is doing what you want it to do: increase your visibility, enhance your reputation, and most of all, lead to increased sales and an improved bottom line. 

Here’s my routine. Each morning I begin my day with meditation and exercise, then fix up a bowl of Bob’s Red Mill while I scan The New York Times (to take the pulse of the world) and Reddit (to take the pulse of the Internet). The Reddit community usually upvotes cute cat photos and funny… Read More…