Archive for January, 2021
If you use content to market your product, service, or business, it’s super important to know whether that content is doing what you want it to do: increase your visibility, enhance your reputation, and most of all, lead to increased sales and an improved bottom line.
Here’s my routine. Each morning I begin my day with meditation and exercise, then fix up a bowl of Bob’s Red Mill while I scan The New York Times (to take the pulse of the world) and Reddit (to take the pulse of the Internet). The Reddit community usually upvotes cute cat photos and funny… Read More…
As we enter 2021, the world is a radically different place than it was at the start of 2020, but content marketing will still be important and necessary for businesses to reach customers in order to grow and thrive. Getting great content can be the difference between success and failure for a business. Here is… Read More…
The story of your company is one of your most valuable company assets. I realized this as we were writing our new book, Blockchain Success Stories (listen to a sample here). As we interviewed the hackers and dreamers who are building the next generation of technology, I realized that we were helping them tell their… Read More…