Using AI to Create Feature Comparison One-Pagers

marketer who uses ai to create feature comparison one-pagers

“This vs. that.” One of the most effective tools for marketers is comparing your product against a competitor. Or compare three of your products against each other to show differences in price vs. benefits. 

In this guide, we’ll show you how to quickly create feature comparison one-pagers using our AI One-Pager Generator. We’ll also share FAQs and best practices that we’ve learned from generating many of these one-pagers for clients.

One-Pager Generator

If you’re ready to get started, just answer a few questions, and we’ll generate a complete sales or marketing one-pager, ready to send to your design team — instantly and free.

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More AI Prompts for Creating a Comparison One-Pager

Once you’ve drafted your one-pager, here are additional prompts to help you polish and perfect it:

  1. Refine Descriptions for Unique Selling Points:
    “Identify and articulate specific features that set each product apart.”
    “Highlight the competitive advantages in language that resonates with our target audience.”
  2. Enhance Clarity in Feature Explanations:
    “Simplify technical jargon for a layman’s understanding without sacrificing accuracy.”
    “Ensure each feature is explained comprehensively and succinctly.”
  3. Craft a Compelling Introduction:
    “Develop an engaging opening that quickly captivates the reader’s attention.”
    “Establish the context and importance of the product comparison within the first few sentences.”
  4. Maintain Consistency in Tone:
    “Define the desired tone as [formal, playful, etc.] and ensure consistency throughout the one-pager.”
    “Review and adjust the language to align with our brand voice.”
  5. Optimize Technical Details for Non-Experts:
    “Translate technical specifications into layman-friendly language.”
    “Create tooltips or footnotes for complex terms, providing easy access to explanations.”
  6. Address Potential Objections Proactively:
    “Anticipate common concerns or objections and address them strategically in the content.”
    “Provide succinct rebuttals or solutions to potential hesitations.”
  7. Visualize Key Differentiators:
    “Incorporate visual elements such as infographics or charts to illustrate product distinctions.”
    “Ensure visual aids align with the overall design and are easy to interpret.”
  8. Introduce a Comparative Analysis Section:
    “Devise a section that succinctly compares key features side by side.”
    “Use a visual layout that facilitates quick reference and decision-making.”
  9. Evaluate and Adjust Information Flow:
    “Assess the current flow of information and make adjustments to improve coherence.”
    “Ensure a logical progression that seamlessly guides the reader through the comparison.”
  10. Prompt Further Action in Closing:
    “Craft a compelling closing statement encouraging the reader to take the next step.”
    “Clearly articulate the desired outcome or decision-making process.”

Example of a Feature Comparison One-Pager

Product Comparison: Samsung Galaxy S21 Vs. iPhone 13 Pro

Key Differences:

  • Operating System: Galaxy S21 uses Android 11 with One UI 3.1, while iPhone 13 Pro runs on iOS 15, offering different ecosystems and app experiences.
  • Battery Life: The Galaxy S21 boasts a 4000mAh battery, whereas the iPhone 13 Pro claims up to 22 hours of talk time, providing varying usage durations.
  • Operating System: Galaxy S21 with Android 11, One UI 3.1 for customization; iPhone 13 Pro with iOS 15 for seamless Apple ecosystem integration.
  • Display Size: Galaxy S21 features a 6.2-inch display for immersive visuals; iPhone 13 Pro has a slightly smaller 6.1-inch screen for a more compact feel.
  • Camera: Galaxy S21’s triple-lens setup (64MP, 12MP, 12MP) for versatile photography; iPhone 13 Pro’s triple-lens setup (12MP each) optimized for Apple’s photography prowess.
  • Processor: Galaxy S21 powered by Exynos 2100 or Snapdragon 888 for smooth performance; iPhone 13 Pro equipped with the powerful A15 Bionic chip for Apple’s signature efficiency.
  • Storage Options: Galaxy S21 has 128GB and 256GB options; iPhone 13 Pro offers more options with 128GB, 256GB, and 512GB for varied storage needs.


The Samsung Galaxy S21 and iPhone 13 Pro shine in the battle of smartphones, but key differences lie in their operating systems and battery capabilities. For Android enthusiasts seeking a powerful device with customizable options, the Galaxy S21 is a solid choice. On the other hand, those deeply embedded in the Apple ecosystem may find the seamless integration of iOS and the robust battery life of the iPhone 13 Pro more compelling. Ultimately, the best choice depends on individual preferences and priorities.


Choose the Samsung Galaxy S21 for its versatile Android experience, or opt for the iPhone 13 Pro if you prioritize seamless integration within the Apple ecosystem and extended battery life.

Best Practices for Creating a Comparison One-Pager

  1. Clarify Objectives: Define the purpose of the one-pager: is it to drive sales? Awareness? Customer inquiries?
  2. Prioritize Key Features: Identify and spotlight the most impactful features for quick and decisive comparison.
  3. Tailor to Audience Needs: Customize the content to resonate with your target audience’s pain points and preferences.
  4. Optimize Visual Appeal: Incorporate visual elements such as graphics, tables, or infographics to enhance readability and engagement.
  5. Maintain Consistent Tone: Establish and adhere to a consistent tone that aligns with your brand and speaks to your audience.
  6. Simplify Technical Details: Translate complex technical information into accessible language for a broader audience.
  7. Encourage Action: Craft a compelling call to action to prompt further engagement or decision-making.
  8. Create a Logical Flow: Ensure a seamless and logical flow of information, guiding readers through a clear and structured journey.
  9. Anticipate Questions: Address potential queries preemptively by including FAQs or addressing common concerns within the checklist.
  10. Iterate for Perfection: Embrace an iterative process, seeking feedback and refining to achieve a polished final one pager feature checklist.

Unlock the potential of one-pager feature checklists with Media Shower’s AI platform and award-winning content creators. Transform your product comparisons into captivating, informative one-pagers that resonate with your audience. Start your free trial now!

marketer expert in ai for feature comparisons
Frequently Asked Questions (FAQs) About Comparison One-Pagers

What are the key elements to include in a one-pager?

Your one-pager should highlight essential features, pricing, and target audience, ensuring a concise yet comprehensive overview of your products.

How can I make my one-pager visually appealing for quick consumption?

Incorporate visual elements like tables, infographics, and graphics to break down complex information, making it visually appealing and easy to digest.

Should I include pricing information on the one-pager?

Yes, providing clear and transparent pricing information helps your audience make informed decisions quickly.

How do I ensure the one-pager speaks to my target audience?

Tailor the language and content to address your audience’s pain points and preferences.

Is it necessary to include a call-to-action on the one-pager?

Yes. A compelling call-to-action guides readers toward the following steps, whether purchasing or seeking more information.

How often should I update my one-pager feature checklist?

Regularly review and update your one-pager to ensure it reflects the latest product features and pricing, keeping your information current. (Annually, it is good.)

Can I use the same one-pager for different products?

While the structure can remain consistent, tailor each one-pager to highlight each product's unique features and benefits for maximum impact.

What's the ideal length for a one-pager feature checklist?

Aim for brevity. Keep it under 300 words, focusing on the most critical information to maintain your audience's attention. (And, of course, keep it one page.)

How can I gather feedback on the effectiveness of my one-pager?

Seek input from colleagues, stakeholders, or potential customers to gather diverse perspectives and refine your one-pager for optimal impact.

Should I include customer testimonials on the one-pager?

Yes, authentic testimonials add credibility and provide real-world validation, enhancing the trustworthiness of your one-pager.

10 Protips for Creating Comparison One-Pagers

  1. Capture Attention Visually: Use engaging graphics, tables, and infographics to make your one-pager visually compelling.
  2. Trim Excess Details: Clearly articulate key features without overwhelming your audience with unnecessary details.
  3. Optimize Layout for Readability: Design a user-friendly layout that guides readers through a logical flow of information.
  4. Craft Clear Call-to-Action: Prompt action with a straightforward call-to-action directing readers on the next steps.
  5. Showcase Essential Features: Prioritize the most impactful features that resonate with your target audience’s needs.
  6. Display Pricing Transparently: Foster trust by clearly displaying pricing information for quick decision-making.
  7. Tailor Content to Audience: Customize language and content to address your target customers’ pain points and preferences.
  8. Keep Content Current: Regularly review and update your one-pager to reflect the latest product features and pricing information.
  9. Integrate Trustworthy Testimonials: Build trust by including authentic customer testimonials for real-world validation.
  10. Continuously Refine for Impact: Embrace an ongoing refinement process based on feedback to ensure your one-pager continually maximizes its impact.

Want some help with crafting the perfect one-pager? Media Shower’s team of experienced content creators can design a compelling one-pager that’s sure to get results. Click here to try our award-winning content platform for free.