How to Create a Product Launch Plan (+ AI Tools and Templates)

product launch with ai

At Media Shower, we’ve helped dozens of clients do successful product launches. We want you to be successful, too. That’s why our guide provides the best AI prompts, FAQs, and tried-and-true best practices for a product launch that goes into orbit.

How to Use our Product Launch Assistant

Just answer a few questions about your company or product, and our AI tool will draft a product launch strategy just for you. The more information you put into it, the better the launch plan you’ll get out of it!

Transform this chat into finished marketing materials: click for a

More AI Prompts for Product Launch Plans

Once you’ve drafted your product launch plan above, use these AI prompts to polish and perfect it:

  1. Refine Messaging:
    “Make this message more [desired tone, voice, or clarity].”
  2. Incorporate Storytelling:
    “Incorporate a compelling narrative about us/our product.”
  3. Engage Emotionally:
    “Infuse this content with an emotion such as [emotion].”
  4. Highlight Benefits:
    “Prioritize our product’s top three benefits and features.”
  5. Address Concerns:
    “List potential customer objections and counter them.”
  6. Optimize for Audience:
    “Tailor this to appeal to a [demographic].”
  7. Boost Urgency:
    “Add elements to create a sense of urgency.”
  8. Maximize Engagement:
    “Suggest interactive elements to increase customer engagement.”

Examples of Product Launch Plans

Example: NexaPoint Tech’s NexaShield Dashboard Launch Content Plan

Pre-Launch Phase

Launch Week

Post-Launch Phase


Example: Content Plan for Bibliocafé Signature Blend Coffee Launch

Pre-Launch Phase

Launch Week

Post-Launch Phase


Best Practices for Creating Product Launch Plans

  • Map the Journey: Outline customer touchpoints from awareness to purchase.
  • Prioritize Clarity: Ensure messages are direct and easy to understand.
  • Invoke Emotion: Connect emotionally to resonate with your audience.
  • Spotlight Benefits: Highlight how the product solves user pain points.
  • Anticipate Hesitations: Address potential objections proactively.
  • Stay On-brand: Ensure all content aligns with your brand's voice and values.
  • Drive Urgency: Utilize limited-time offers or bonuses to spur action.
  • Elevate Engagement: Incorporate interactive and dynamic content elements.

ready to launch a product

FAQs About Product Launch Plans

What is the main purpose of a product launch content plan?

A product launch content plan aims to effectively introduce a new product to the market and drive sales. It outlines the messaging, channels, and strategy to achieve this.

How long should my product launch content plan be?

The length varies based on the product and market, but it should be detailed enough to cover all promotional phases while remaining flexible for changes.

Which channels are best for product launch promotions?

The best channels depend on your target audience, but commonly effective ones include email marketing, social media, influencer partnerships, and PPC advertising.

How do I measure the success of my content plan?

Track KPIs like conversion rates, engagement metrics, web traffic, and sales numbers post-launch to gauge effectiveness.

Can I reuse content from previous launches?

While you can repurpose some elements, it's essential to tailor content to each unique product and its value proposition for the best results.

Protips for Product Launch Plans

  • Content Precision: Highlight key benefits. Distill product benefits into concise, impactful statements for maximum clarity.
  • Visual Appeal: Enhance with graphics. Use compelling visuals that resonate with your product's value and audience.
  • Multimedia Integration: Utilize diverse formats. Combine text, video, and infographics to cater to diverse audience preferences.
  • Personalization Factor: Tailor to audience segments. Customize content for different demographic or behavioral segments for increased relevance.
  • CTA Effectiveness: Drive action decisively. Design CTAs that are clear, compelling, and guide the user towards the desired outcome.
  • SEO Optimization: Rank higher in searches. Incorporate keywords naturally, prioritizing those with high relevance and search volume.
  • Social Sharing: Facilitate virality. Include easily accessible share buttons and encourage users to spread the word.
  • Feedback Mechanism: Gauge audience reaction. Integrate tools to collect real-time feedback, enabling agile content adjustments.

Media Shower can help your next product launch reach the stratosphere. Click here for a free trial.