The Better Blog

Long gone are the days when people willingly sat in front of the television through a series of commercials. In fact, in recent years consumers have become so adept at ignoring every kind of advertising – from TV to magazine to online banner ads – that a new term has actually been coined for the… Read More…

America isn’t happy with Comcast. On the very same day that Comcast filed with the Federal Communications Commission for a merger with Time Warner Cable, the company won the title of “Worst Company in America.” In 2010, the cable giant was similarly dishonored with the “Golden Poo” trophy, also as a result of a Consumerist… Read More…

If you’re a small business that wants to build a PPC strategy but doesn’t have endless funds to invest in the project, don’t be scared away from playing the game, says Larry Kim. The founder and CEO of MobileMonkey, the world’s best chatbot marketing platform for marketing and customer support on Facebook Messenger, Web Chat, and… Read More…

Sure, you may know that SEO stands for “search engine optimization,” but do you know what that means, exactly? If not, you’re not alone (and don’t worry, that secret’s safe in these parts!), but here are some tips to help with mastering the lingo of this digital strategy.  Just remember, it’s part art, part science.

It’s never been an easier time than right now to get published, says Shari Stauch, CEO and creator of Where Writers Win. But getting noticed, that critical thing once you are published is another story. You can’t just slap a blog on a site anymore and expect folks to come running to buy your book, she… Read More…

“Content marketing” may seem like a rather vague term, and for many people it brings up visions of dull corporate brand blogs, or even questionably ethical SEO techniques. But the evolution of social media and mobile technology is forcing the issue of content marketing on pretty much everyone. “Our podcast and white paper on the… Read More…

As maligned as Google+ may be, it’s important to keep it around and promote it. After all, what mega-huge giant company that basically runs the Internet owns Google+? Exactly. Google+ actually has a healthy community set up, though it’s less focused on Facebook-style social media and more on writing and authorship. A great many writers… Read More…

When you’re selling something on the Internet, you have to get the process of writing product descriptions exactly right, or else you won’t sell a damn thing. There is so much competition for your customers’ eyes, not just from direct competitors but from the Internet in general, that losing them for one second might mean… Read More…

Like most mommy bloggers, Sheri of Mommy Adventuresbegan writing when she was pregnant with her first child as a way to keep her family up-to-date on all things baby. Her humorous posts (not to mention her unique perspective as an American mom in Australia) have helped her gain a following outside of her own family and… Read More…

It’s just not businesses that use content marketing; sometimes it’s the president. President Obama’s push for nationwide health care recently used a comedic video to boost its chances. Did it work? The skit seen ’round the web. It looks like it did.