The Better Blog

Content Marketing is the creation and distribution of valuable content to attract, retain or service customers within your target market. What is Not Content Marketing? To understand what content marketing really is, you need to understand what it isn’t.

Podcasting is a dynamic form of media and one that continues to grow in popularity. Used strategically, it can also pack a powerful marketing punch. Audio content delivered on a regular schedule builds long-term relationships with new and existing customers.

What would you think, exactly, if you walked onto the beach for a nice relaxing day in the sun and there in front of you was a big, giant box of matches? Big as in the size of a building…but flat. Giant matchsticks have been showing up in the strangest places alright, all over L.A.… Read More…

Although he has an MBA and has spent the past 18 years teaching MBAs, even Peter Cook says the usual 2-D grids that MBA programs rely on are great for theory but are often too dry for busy professionals to really absorb and put to use. So Peter turns to the likes of Ozzy Osborne,… Read More…

The world is an increasingly competitive place. To get a message to consumers requires far more savvy and pull than it ever did before. Consumers have developed “ad blindness,” which means that advertising is simply not enough. To get the attention of a viable consumer and potential customer, businesses must find out what interests the… Read More…

Content marketing is a way to draw in potential and existing customers through informative, humorous or otherwise entertaining material. It means that customers are on your page even when they aren’t buying something at the moment. Content builds relationships.

Father’s Day has come and gone, at least for this year. But in its wake, it has left us with some great examples of content marketing. While Mother’s Day is a much heavier hitter, yielding $19.9 billion in sales, that just means there is all the more room for you and your organization to create… Read More…

Pop/hip-hoppers Macklemore and Ryan Lewis have been popping up (or should we say hopping up?) around the country to celebrate the openings of Microsoft stores. What the…?

Social media might be getting all the hype lately, but when it comes to connecting with customers online, using email marketing hasn’t lost its luster. It’s permission only, targeted, personalized and can be consumed when it’s most convenient for the subscriber, says Igor Polevoy, president of email marketing service ExpressPigeon. “Senders often know a lot… Read More…

SEO is not a big enough term for all the processes a web site needs to succeed. Is SEO a thing of the past? According to industry buzz, SEO is dead in the water – the term anyway. “Search engine optimization,” sounds like a very limited and spammy practice that has to do with, say,… Read More…