The Better Blog

We asked M. Shannon Hernandez – content Strategist, copywriter, speaker and trainer, and author – for a bad habit wannabe writers need to ditch, and she offered not one, but four. Don’t worry about making your writing perfect on the first, second and even third rounds. Stop editing while writing. Don’t sabotage yourself by telling… Read More…

Daniel Flamberg has been staying on the cutting edge of marketing for years now, working both as one of the top marketing minds in the corporate world and as a consultant for brands building their digital future, not to mention offering intelligent commentary on the marketing world on his blog Manhattan Marketing Maven. He took… Read More…

How important is it that you believe in your business? Wearing-socks-in-the-winter important. Even if you’re a brand new startup, the goal for your company should be “We are going to own this space.” Whether it’s being the the best resource for flowers, custom jewelry, homeowners insurance… you name it. And yes, you can and should believe you… Read More…

The Internet is chock full of mommy blogs covering everything from green mothering to urban mothering to techie mothering. In fact, according to Mashable.com, 3.9 million American mothers say they are bloggers. But these days, more and more dads are firing up their laptops to share their parenting stories with the world. We recently checked… Read More…

“Be disruptive,” Jeff Charney told the participants in his break-out session at Content Marketing World 2014. The chief marketing officer for Progressive wasn’t making a joke. In a world where most of us are exposed to 5,000 marketing messages a day, you’ve got to break through that ad-blindness fog with an element of surprise. Breaking… Read More…

Online or off, the No. 1 thing every small business owner should be doing to market themselves is to focus on branding, says Tom Drake, marketing coordinator for Create Hype. “Whether you run a website and get a link from a major site that sends a flood of traffic or you’re a hairstylist that someone… Read More…

In eight years since she launched her site, Boston Mamas – a parenting portal for Beantown-area families – Christine Koh has found the secret to growing her audience isn’t through link bait content or filler content – it’s by being authentic. “In my opinion, the worst thing you can do as a content creator is… Read More…

I could give you 45 minutes on the ROI of effective SEO,” Kevin Spacey joked to his captivated audience at Content Marketing World 2014. “That’s right, I know your f-ing terms,” he laughed. (He dropped a lot of f-bombs that day, but that’s another story). So why Kevin Spacey? You wouldn’t be the only one… Read More…

The Undercover Recruiter is one of the most popular HR blogs out there. And a busy one, to say the least. We recently were lucky enough to grab a few moments with Laurence Hebberd to talk about HR, content and social media. Hi, Laurence! Let’s start with The Undercover Recruiter. How did it get started?… Read More…

Content Marketing World 2014 recently pulled in a few thousand professionals and sponsors from more than 50 countries. Together they explored the latest cutting edge strategies in the industry. If you weren’t among those in the know, never fear, here’s the inside scoop: