The Better Blog

My kids and I recently went to a TED Talk youth event, and while we were waiting for the show to start, they played a bunch of videos from a fast-talking YouTube celebrity named Hank Green. Hank is the host of SciShow, a YouTube science show where he investigates topics like “The Truth About Gingers”… Read More…

As the content manager of Scripted, Nicole Karlis is on the cutting edge of content marketing. She recently spoke with us about why content marketing is important, and how it’s changing. Why is content marketing so important today? Content marketing is so important today because it plays an integral role in just about every stage… Read More…

In business school, I took a class called “Leadership and Influence.” In this class, we watched a video of Arthur Blank, one of the founders of Home Depot, briefing his employees. Blank was on the floor of a Home Depot store, giving a pep talk to his employees in their orange aprons. It was an… Read More…

Ladies, you need to get behind me on this one. Among the many shortcomings of the English language is the old-fashioned practice of relying on “man” to refer to “the entire human race,” because it’s a man’s world. For example:

The right time for a business owner to start a video marketing strategy is before they even start the business, says Lasse Rouhiainen, an international authority on video marketing and social media. Today’s consumers are pickier, and they have more choices than ever before, he says. Creating five to seven videos about your business and… Read More…

We here at Media Shower understand the power of talking to an expert when it comes to improving your craft, which is why we checked in with freelance copywriter and marketing consultant Bob Bly. With more than three decades of experience in business-to-business and direct response marketing; 70 books under his belt, including The Complete… Read More…

I’m talking with a client. We’ll call him Mr. Q, because that makes him sound like a spy. “I just want to know what part of my marketing is working,” Mr. Q tells me. “Well, how’s business?” I ask him. “Business is strong,” he responds. “Sales are great. Leads are up, site traffic is up,… Read More…

I was scheduled on an early morning BOS-LAX flight, and arrived at the airport at the ungodly hour of 5:00 am. Even though the sun had not yet risen, the Delta counter looked like the streets of Calcutta: a sea of humanity, children screaming, the occasional live animal.

There’s a lot of hype around social media that may be making it out to be some magic flying carpet that will immediately elevate your company to the Fortune 500. Unfortunately, there are no magic solutions in business. Hard work, focus, organization, and tangible results are what drives the bottom line. Jeff Molander didn’t just… Read More…

Tema Frank of Frank Reactions is a pioneer in website usability testing. Tema’s expertise in the fields of marketing and corporate communications, along with her vast Internet experience, makes her advice and insight on this subject invaluable. She can help create strategies and action plans to get marketing and websites where they need to be for… Read More…