The Better Marketing Blog

Media Shower writer Julie Beyer is a food and holistic nutrition writer who owns a sugar-free raw chocolate business that has been featured at TED Global’s 30th Anniversary conference. She runs the food blog Love of Food. Knowing Your Audience is Key One of the most important parts of marketing is to know your target… Read More…

Surprise! You’ve signed up for a blog writing service, but you feel like you’re on a first date. Will your writer fill your heart with joy, or will you feel underwhelmed? What will the content they produce look like? Most importantly, what job will this content do for your company? When you sign up to… Read More…

Media Shower writer Chloe West is an experienced social media manager and blogger specializing in marketing and business articles. You can follow her work at her website. I’ve been writing for a really long time. In second grade, I wrote short stories. In grade school, I wrote essays. In college, I wrote more essays. And… Read More…

Dr. David Brendel is founder and director of Leading Minds Executive Coaching, LLC. For some time I’d been feeling unease, yet a sense of opportunity, about writing something I knew would cause a firestorm. Ironically, I stepped into the flame on a cold day at home during the Boston blizzard of February 2015. It was… Read More…

Media Shower writer George Drennan is well-known for his work in travel, health, and business. At the tail end of 2011, comedian Louis CK took a huge financial and marketing gamble. He made a – what some called misguided – decision to release his full-length comedy special, Live at the Beacon Theater, direct on his… Read More…

Joseph Lalonde is an award-winning leadership blogger who helps young leaders lead well. To learn more about Joseph, visit his website. The biggest struggle a writer faces is the constant demand to create new content. Whether that is creating a new blog post or pitching an article idea to The Huffington Post, we always need… Read More…

Is it comfortable in the lap of luxury? While your brand might be luxurious, those who promote luxury products can’t afford to get complacent. Marketers of luxury brands need to be the leaders in their field, focusing energy on positioning and promoting their products. For those who market luxury brands, content marketing provides an unparalleled… Read More…

Media Shower writer Robert Shillcock is well known for his work in travel and lifestyle writing. An eccentric homeless man who lives in New York, who claims to be able to understand and interpret the squawking of seagulls, doesn’t appear to have much to do with writing articles for a living. Only in my case,… Read More…

Media Shower writer Grace Stephen is well-known for her work in health, medical, and travel writing. Every once in a while, a good article will suddenly sneak up on a writer. There are seasons in the life of a writer when a book that he or she wrote soars to the number one position on… Read More…

Media Shower writer Kari Brummond is well-known for her work in finance, law, and education. Plumbers, industrial hoses, French doors, tax adviser — those keywords and their kin can strike even the most creative content writer dumb. Whether this writer’s block is an everyday occurrence or just once in a blue moon, you need strategies… Read More…