The Better Marketing Blog

Content marketing has existed for hundreds of years, since people decided to turn on the information flow, share ideas, and draw people into their businesses through their trusted reputation. Joe Pulizzi is the founder and CEO of Content Marketing Institute and the godfather behind the Institute’s Content Marketing World conference that happens in Cleveland every… Read More…

Media Shower writer Caroline Davis recently obtained her MBA and has extensive experience in real estate, marketing, business, finance, and public relations. According to Freelance Union, there are more than 53 million freelance writers working in the United States. If you are one of those 53 million and do not make enough to freelance full… Read More…

Laura North is the baker behind the sweet toothed blog Baking in Pyjamas. Writer’s block: what is this annoyance exactly and what on earth are we going to do to banish it? When it hits you it’s infuriating and frustrating. For me, when writers block occurs I take a step back and a step into… Read More…

Jenni Brown is Cronofy’s senior creative marketing specialist with over 15 years of experience in the web industry. Cronofy is a SaaS startup that raised $1.6 million in its seed funding round. The Cronofy API allows developers to integrate with their users’ calendars easily and securely no matter which calendar services they use. What are… Read More…

Media Shower writer Matthew MacDonald is well-known for his work in food, travel, and education. Success in writing shouldn’t be measured in bylines and prompt publication checks at first. Those things are nice but when you’re starting out, success in writing should be measured in small victories. How It (Almost) Ended For Me It was… Read More…

Every industry has its hub, and for content marketing, this has been Cleveland. Since 2007, the Cleveland-based Content Marketing Institute has taught brands how to tell their unique story. In 2015, its annual Content Marketing World conference in Cleveland drew more than 3,500 people from 55 countries. Now, London-based UBM plc has purchased the institute.… Read More…

Wondering how much it’ll cost to manage your company’s blog in-house? This tool is here to help you out! Just input your hourly rate for the following services and you’ll see what it’ll cost you each month. Note: Does not include cost of hiring writers

Media Shower writer Amalie Kwassman specializes in education, careers, and marketing. He was controversial and different. Allen Ginsberg certainly left his mark on the world with his unusual poetry and individual point-of-view. There is much we can learn about writing and content marketing from this unique and influential man; here are just a few tips!… Read More…

Your website has a firm foundation. Piece by piece, you’ve built your business site, and you’re reaching for the top of your field. As you grow, you need a content construction team at your service. Generating quality content is key to your ongoing development as a business, and an article writing service will help you… Read More…

Crunch. Did you hear that? That’s the sound of content marketing cliches being squashed. Content marketing is wildly popular. It’s not just a trend, it’s an essential in the marketing world. More than three-quarters of B2B and B2C businesses invest in content marketing. It’s not surprising that with all of this interest, there are now… Read More…