Tutu Vs. Graham: The Communication Tactics of Two Religious Icons
Billy Graham and Desmond Tutu were both great religious leaders of their times.
Gates Vs. Jobs: How Two Computer Wizards Communicated their Vision of the Tech Revolution
Bill Gates and Steve Jobs both founded industry-changing computer companies. Jobs’ singularly-focused communication style produced a different company than Gates’ broader, more pragmatic communication style.
Sprouts’ Marketing Brought It Mainstream Appeal in Just Two Short Decades
Sprouts has built its brand on being accessible to all types of shoppers, not just those who can afford high-priced health foods or organic produce.
Zuckerberg vs. Dorsey: How They Communicate on Facebook vs. Twitter
Zuckerberg is a maximalist communicator while Dorsey is a minimalist. Both have used their skills to build international companies.
How Home Depot’s Marketing Made It America’s #1 DIY Chain
Home Depot has grown to dominate the DIY space over the past 30 years thanks to a clear focus on providing the best customer experience.
Nakamoto vs. Buterin: The Communication Styles of Crypto’s Tech Wizards
Satoshi Nakamoto (the anonymous founder of bitcoin) and Vitalik Buterin (the co-founder of Ethereum) are the top two tech wizards in the new world of crypto.
How the UFC’s Marketing Took It from Backyard Brawls to Global Arenas
When the UFC was founded in 1993, it was a small outfit running backyard brawls.
How Queen Elizabeth Communicated
Queen Elizabeth II ruled England for 70 years and earned the respect and love of her citizens with her clear, honest, and diplomatic style of communication.
Spielberg Vs. Scorsese: How Two of Hollywood’s Finest Directors Use Film to Communicate
Spielberg and Scorsese reflect differing approaches to cinematic storytelling.
Reagan Vs. Clinton: A Study in Communication Styles
Reagan and Clinton’s communication styles were both simple, direct, and down to earth.