Content Brief Generator (+ Prompts, Examples, Templates)

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Our AI content brief generator creates a pretty good content brief in just a few minutes. Instead of spending hours planning out your blog posts, ebooks, or other marketing content, just answer a few questions and we’ll generate a complete content brief, ready to send to your content team — instantly and free.

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AI Prompts to Refine Content Briefs

Once you’ve drafted a great content brief, here are some further AI prompts that you can use to polish and perfect them:

  1. To Optimize Keywords:
    “Refine this content to include the keywords <insert keywords>
    “Ensure the terms <insert keywords> are naturally incorporated into the brief.”
  2. To Improve Tone and Style:
    “Rewrite this section with a more casual and conversational tone.”
    “Can you provide a more authoritative and professional version of this?”
  3. To Align Strategy:
    “Ensure this content aligns with our Q3 content strategy focusing on customer testimonials.”
    “Revise this to fit our ‘beginner-friendly’ approach for the upcoming campaign.”
  4. To Clarify Target Audience:
    “Adjust this brief to target <audience> in <interest area>.”
    “How would this look if we’re specifically targeting corporate executives in the tech industry?”
  5. To Expand on Specific Points:
    “Can you elaborate more on the benefits of our new product feature?”
    “Expand on the challenges and solutions section, providing more detailed examples.”
  6. To Check for Consistency:
    “Ensure the content maintains a consistent voice and perspective throughout.”
    “Verify that the messaging remains aligned with our brand guidelines.”
  7. To Highlight Call-to-Action (CTA):
    “Emphasize the importance of signing up for our newsletter in this section.”
    “Rewrite the conclusion to encourage attending our upcoming webinar strongly.”
  8. To Incorporate Data and Stats:
    “Can you weave in relevant statistics about <topic or data set>?”
    “Integrate findings from our recent customer survey into the main points.”
  9. To Address Potential Objections:
    “Include counterarguments for common concerns about our subscription pricing.”
    “List and address three possible criticisms of our new platform update.”
  10. To Ensure Brevity and Clarity:
    “Simplify and condense the main points to fit within a one-page brief.”
    “Eliminate redundant information and ensure the main ideas are communicated clearly.”

Content Marketing Brief Example

This example follows the fictional company NexaPoint Tech, whose mission statement reads:

“NexaPoint Tech exists at the confluence of technology and security, deeply ingrained with the ethos of providing world-class SaaS solutions to industries at the forefront of our digital age. Every beat of our technological heart resonates with a commitment to optimize, secure, and fortify the intricate networks of high-tech sectors—be it government support, healthcare, financial services, or payment processing. In an era where data translates to power and vulnerabilities can spell disaster, NexaPoint Tech is a bulwark of reliability and innovation.”

They aim to create an eBook on “Network Narratives: Stories of Strength and Security.” Here is that sample content brief:

Ebook Outline for NexaPoint Tech: ‘Network Narratives: Stories of Strength & Security’

Brief Description:

In the fast-paced world of technology, network security is paramount. This eBook will share stories of strength and security, highlighting how NexaPoint Tech’s comprehensive SaaS platform addresses the unique needs of the healthcare, government, and fintech industries. Readers will gain insights into the challenges faced by these sectors and how NexaPoint Tech’s white-glove service and complete system integration provide the solution they need.


  1. Introduction:
    The importance of network security in today’s digital landscape.
    Overview of NexaPoint Tech’s comprehensive SaaS platform.
  2. Strength and Security in Fintech:
    Key challenges faced by fintech companies in securing their networks.
    Case studies showcasing how NexaPoint Tech’s solution has strengthened fintech networks.
  3. Ensuring Security in Healthcare:
    The unique network security requirements of the healthcare industry.
    Real-world examples of how NexaPoint Tech has provided secure network management for healthcare organizations.
  4. Government Support and FedRAMP Compliance:
    An overview of government agencies’ specific network security needs.
    Explanation of NexaPoint Tech’s compliance with FedRAMP regulations.
  5. Case studies highlighting successful implementations for government organizations.
  6. Conclusion:
    Recap network security’s importance in the healthcare, government, and fintech sectors. Emphasis on how NexaPoint Tech’s complete system integration and white-glove service address the pain points of CTOs, CISOs, and tech decision-makers.
  7. Call To Action (CTA):
    Are you a CTO, CISO, or tech decision maker searching for a comprehensive network management solution? NexaPoint Tech’s SaaS platform offers complete system integration and white-glove service, ensuring the strength and security of your network. Discover how our platform can address your unique needs and provide peace of mind.

Target Keywords:

  • SaaS
  • Network security
  • Fintech
  • Healthcare

Additional Notes:

  • This eBook should be 15-20 pages long.
  • Include dedicated chapters for fintech, healthcare, and government support (focusing on FedRAMP compliance).
  • Integrate human character strengths such as creativity, perseverance, and leadership into the narratives where appropriate.
  • This eBook outline provides a solid foundation for NexaPoint Tech to create a compelling and informative piece. By addressing the specific needs of the healthcare, government, and fintech industries, NexaPoint Tech can showcase its expertise in network security and position itself as the go-to solution for CTOs, CISOs, and tech decision-makers.

Best Practices for Building Content Briefs

  1. Outline Clear Objective: Define the primary goal of the content, ensuring it aligns with overarching business objectives.
  2. Target Audience Insight: Identify and describe the specific audience segment the content is meant for.
  3. Tweak Tone and Voice: Specify the desired tone (professional, conversational) and voice ( first-person, third-person) for consistency.
  4. Consider Keyword and SEO: Include relevant keywords and SEO strategies to optimize online discoverability.
  5. Plan Content Format: Detail the desired content type ( blog post, video, infographic) and any structural preferences beforehand, and ensure that the type matches the audience’s expectations.
  6. Define Calls-to-Action (CTA): Clearly state the desired action you want the reader or viewer to take after consuming the content and make decisions about the importance of each CTA.
  7. Research Supporting Data: Provide or request any research, statistics, or references that will bolster claims.
  8. Integrate Iteration and Revision: Ensure a system for reviewing drafts and giving feedback, allowing for iterative improvements before finalization. Don’t count on a single pass to create good content. 

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Frequently Asked Questions About Content Briefs

What is the primary purpose of a content brief?

A content brief is a foundational document that outlines content creators' goals, target audience, format, and other essential details, ensuring alignment with a brand's objectives and audience needs.

How detailed should a content brief be?

The level of detail in a content brief can vary, but it should provide enough clarity and direction to guide content creators effectively without stifling their creativity. Ideally, it should answer the questions necessary for a content or creative professional to start creating it.

Who typically creates and utilizes a content brief?

Content strategists or marketing managers often create content briefs, which are then used by writers, designers, videographers, and other content creators to produce the desired content. However, anyone, from management to accounts to marketers, can use a brief to understand what content does.

Is a content brief the same as a content strategy?

No, a content strategy is a broader plan outlining a brand's overall content creation, distribution, and measurement approach. In contrast, a content brief focuses on the specifics of a single piece of content or campaign.

How often should a content brief be revised?

While the initial content brief should be thorough, revisions may be necessary based on content creators' feedback, strategy changes, or new insights about the target audience.

Can a content brief be used for all types of content?

Yes, content briefs can be adapted for various content types, including blog posts, videos, infographics, podcasts, and more, ensuring each piece aligns with the brand's goals and audience needs.

Protips for Writing Content Briefs

  1. Iterative Collaboration: Don’t create in a vacuum. Leverage real-time collaborative tools like Google Docs or Notion to get dynamic input from team members.
  2. Audience Persona Deep Dive: Build content with in-depth personas based on actual data, incorporating behavioral insights, psychographic patterns, and genuine pain points.
  3. Semantic SEO: When creating organic content, focus on topic clusters and semantic search optimization.
  4. Content Lifecycle Integration: Consider where the content fits within the customer journey. Tailor your brief to address specific stages, whether it’s awareness, consideration, decision, or advocacy, maximizing its impact.
  5. Multimodal Content Consideration: Think beyond just text. Integrate guidelines for multimedia elements, such as interactive components, video snippets, or infographics.
  6. Feedback Analytics: Incorporate post-publication performance metrics from past content into your briefs.
  7. Agile Flexibility: While your brief should be detailed, maintain flexibility, allowing for pivots based on real-time feedback, changing market dynamics, or new insights, ensuring the content remains relevant and timely.

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