Archive for August, 2016

As is true with most things in life, native advertising is all about balance. Advertising experts can argue all day about the merits (or lack thereof) of native advertising, but the fact remains that good native advertising is highly effective.

Media Shower writer Justina Miller is well-known for her work in travel, food, and home improvement. You can follow her on¬†Twitter. If you live in New York City, you must know Oscar. You’ve probably seen Oscar on the Subway, on Billboards, and appearing in your Facebook Newsfeed. Who is this character that all New YorkersRead More…

For a couple of years now, Chipotle has been serving up more than just burrito bowls. The fast food company has also been giving customers a taste of content marketing with its Cultivating Thought campaign each time they reach for their drink, with stories and messages on cups and bags. How does this nontraditional marketingRead More…

Media Shower writer Ron Franklin is a former engineer and manager for IBM and other high-tech companies who writes on technology as well as a variety of other topics. As ¬†content writers, we often have to produce material on a variety of topics, many of which may be outside our areas of expertise. Yet weRead More…

Media Shower writer Rita Williams is well-known for her work in travel, careers, and education. The marketing campaign “Dumb Ways To Die” was created to underscore the importance of train station safety. It’s a public service message for Metro Trains in Melbourne, Australia. Sounds grim, doesn’t it? But the campaign counterbalances any darkness in itsRead More…

Media Shower writer Kaelin Corina specializes in business and also writes creatively about fairy tales and fantasy. My mother always said that writers – or any artists, really – are their own worst critics. This can make it difficult if you need to write amazing content, which is what we writers do. The trick isRead More…

Media Shower writer Julia Winn is well-known for her work in medical, food, and home improvement writing. Is Motherhood stressing you out? Fear not. Managing that stress becomes second nature somewhere between the first and second child. At least, that’s what Luvs’ Diapers would have you believe while watching their marketing campaign. Click here toRead More…

Sherrian Crumbley is a freelance writer and editor who can be caught working on poetry or song lyrics when she isn’t tackling the world of personal finance. To learn more about Sherrian, visit KNSFinancial.com. Since my teenage years, I have spent many hours idealizing 18th-century England with its fancy balls and titled gentlemen, while ignoringRead More…

You know the old saying “If it walks like a duck and talks like a duck, it’s a duck.” As it turns out, that’s not necessarily true. In the world of advertising, native ads look and function like the content around them, but they are definitely not merely editorial content. Some native ads are aRead More…

Does your company’s mission statement include LOL? For some companies, being funny is a core part of who their company is and how it does business. For others, it’s an occasional strategy to connect with customers. Should your company be the class clown, or is serious more your style? Humor Helps You Bond with YourRead More…