The Better Blog

There are millions of websites out there and several thousand new sites created each day. In order to reach the right audience and be seen by potential customers, launching a multi-faceted online marketing campaign is critical, says Steve Giordano, CEO of Revisitors.com. “To reach optimal results, any marketing campaign should include – in addition to… Read More…

My son Isaac recently performed in the spring concert at his middle school. His jazz combo played “‘Round Midnight” by Thelonious Monk, and it was incredible. These kids were playing this technically difficult, harmonically complex song, and playing it with feeling. The audience felt it, too: even the adults who thought Thelonious Monk was a… Read More…

Today, more than ever, consumers have a vast array of choices for the products they purchase and the companies they purchase them from. With a near-constant bombardment of advertising, making your brand stand out can seem impossible. Internet marketer Roshan Joshi says this is where informed, thoughtful branding decisions are key. “Make sure you communicate… Read More…

Finance isn’t just about MBAs and 401(k)s; it’s about making ends meet, making the most of what you have, and striving for the life that you desire. For the last three and a half years, Jana Lynch has been blogging about finances at Jana Says. While originally focusing only on money and finances, Lynch found… Read More…

My friends Jay Stevens and Christy Ramsey recently got married, and they asked me to officiate. I warned them that I do not have any formal religious training, and in fact have been banned from a number of churches and synagogues. They didn’t seem to mind. Jay and Christy did something simple and brilliant for… Read More…

We asked Scott Baradell, president and founder of tech PR firm Idea Grove, what piece of advice he finds himself repeating over and over again to clients. His response? “Don’t be boring; come up with truly interesting stories to tell,” he says. “And don’t waste effort; repurpose those great ideas across every channel your ideal… Read More…

Online marketing is a vast tradition with many tributaries. There’s a lot to know, and a lot to learn, as we try out different tools and measure their success. Will Green of PPC.org is a master of the pay-per-click advertising campaign. He took a moment to tell us about how to find the right home… Read More…

Erica Sandberg can’t just help you balance your books – she’s an experienced journalist and media personality with a lot of insight into how the Internet has changed how we consume content. She shared some of that insight when we spoke with her. How has working in news changed for you, as technology has shifted?… Read More…

I’ve been doing a number of podcast interviews for my upcoming book Mind Hacking, which hits bookshelves in January 2016. It’s a little unusual to do publicity so far in advance, but I’m treating it as a way to work out the material for the official promotional tour. My first interview was with the programming… Read More…

You may not know Caryn Purdy by name, but you know her work. She’s a widely published writer who’s worked for an enormous range of websites, and her site says it best: She’s the Quality Content Writer. She spoke with us about how to make better content and successfully work with writers. What are some… Read More…