10,000 Hours in 10 Minutes: What Makes Jesse Noyes Cringe?
Content marketing has become more and more important. And nobody knows it like Jesse Noyes of Kapost. Jesse spoke with us about content marketing and how to make it more effective. “Content marketing” is a term thrown around quite a bit. How do you define it? I define content marketing as the process of creating,… Read More…
10,000 Hours in 10 Minutes: Clare Hoang Knows Where Your Links are Coming From
It’s hard sometimes to build links, especially for smaller businesses, and that’s where Ahrefs comes in. Built for data and linkbuilding, it’s a fascinating tool. Clare Hoang was recently kind enough to speak with us about building links and connections on the web, and we learned a lot from her. Hi, Clare! What are some… Read More…
10,000 Hours in 10 Minutes: Todd Giannattasio on the Strength of Social Media
Todd Giannattasio started out building websites, and has moved on to driving traffic to website as president and CEO of Tresnic Media. Todd was kind enough to talk with us about social media and what it means to marketing. Let’s learn! How has social media changed marketing for mid to large companies? I believe in… Read More…
Speed Stick Soars with World’s Largest Urban Zipline
Some of the biggest brands out there have a number of other large brands competing for the same exact market on a regular basis. There are certain products you only need one of at a time, after all. Coming up with innovative, cutting edge technology is only half the battle. The other half? Getting noticed.… Read More…
10,000 Hours in 10 Minutes: Ally Weller Has a Secret Pitch
The days of a business writing formal press releases to advertise new products or services and blasting it out to every newspaper and magazine under the sun are in the past, says Ally Weller, community manager for PitchEngine. Brands need to be empowered to be their own publishers instead of solely relying on journalists to… Read More…
10,000 Hours in 10 Minutes: Corbett Barr on How Fizzle Goes Pop
Fizzle is changing how we train on the web. With courses from luminaries like Pat Flynn, Leo Babauta, John Lee Dumas and Scott Dinsmore, there’s plenty to learn – in a simple way to learn it. Co-founder and CEO Corbett Barr spoke with us about building the company and the changing face of training. Hey,… Read More…
The Customer Acquisition Side of Content Marketing
“Content marketing” is the phrase de jour, but does a stellar CM campaign always translate to new or repeat customers? Everyone loves the amount of free information that’s available on the Web. Some of it comes from social sharing, some from the government or other nonprofits that aren’t looking for donations. But a great deal… Read More…
BMW Wows with Drift Mob
Sure, BMW is a long-established, well-known brand, but sometimes that can make it even harder to come up with fresh, new marketing strategies. How does a company like BMW attract the attention of potential customers? The German-car-maker execs were probably asking that very same question when they came up with a marketing plan for the… Read More…
10,000 Hours in 10 Minutes: Kathryn Aragon Tames the SEO Dragon
SEO can seem a vast and mysterious discipline for businesses, so any tool that makes sense of it is welcome. Kathryn Aragon of Crazy Egg recently took our questions about SEO, misconceptions, and how to really get the most out of your SEO analytics. Hi, Kathryn! Tell us a bit about Crazy Egg. What does… Read More…
Insane Water Skiing, Subtle Marketing
The water skiers are barefoot. They’re extreme. They’re attention grabbing. But who are they? This YouTube video pumps out several captivating scenes of barefoot water skiers doing some gravity-defying flips, spins, glides and jumps in the ocean, everglades and other waterways. Vibrant tunes seamlessly link the clips together for an all-encompassing audio visual experience. Like… Read More…