The Better Blog

It is not easy to cut through a human head with a hacksaw. This is the first sentence of Michael Crichton’s excellent autobiography Travels, and those words have stuck with me since I read the book twenty years ago. Crichton was trained as a doctor, and he starts with a story of working on a… Read More…

I’m talking with a prospective client. We’ll call her Ms. X, because that makes her seem more mysterious. Ms. X is the marketing manager of a large company. She wants to get more traffic to the company website, and is thinking of starting a content marketing program. “What I want to know,” Ms. X asks… Read More…

I recently received an email from a client with the subject line: Subject: DANGER! Naturally, my heart leapt into my throat. Surely the email was announcing a forest fire, or an imminent Russian invasion of America. I opened the email to find it was an introduction to one of their partners, whose name was Bob… Read More…

ZippyCart is a great online resource for any eCommerce professional, providing information, news on current trends and expert advice. Susan D took the time to speak with us about her business as well as share information on different needs and considerations for eCommerce businesses, regardless of size and establishment. With a background in eCommerce, she… Read More…

True story: We recently had a prospective customer call into our sales line. This was a bright guy, a well-educated VP of Marketing for a large company. He was looking for someone to run his company’s content marketing efforts, he told us, and he had read an article online where Media Shower was rated #1.… Read More…

As I write this, I look ridiculous. If you could see me right now, you would laugh out loud. It is 6:00 am, and I am wearing my wife’s blue terrycloth bathrobe (it’s cold in here, and it was the closest thing available). My hair is a mess, and I haven’t shaved. And here I… Read More…

Phillip Davis is the founder of Tungsten and has vast experience in marketing and branding. Tungsten’s goal is “to create a brand identity that fits your company’s unique needs, while reflecting your key strengths,” and as an industry leader, this goal is continually achieved. Phillip is a frequent keynote speaker about brilliant branding, and his… Read More…

At Google, they have a saying: “Be the river, not the rock.” It sounds like something Bruce Lee would tell you, just before he’d give you a roundhouse kick to the inner knee. But there’s great wisdom in this saying, which is why we’ve adopted it at Media Shower. The rock is stationary, unmoving. The… Read More…

As a senior software engineer at Broadleaf Commerce, Phillip Verheyden is always thinking about how to make eCommerce better. He recently shared some of his expertise on eCommerce with us. Hey, Phillip! What’s the one thing you wish everyone knew about eCommerce? That reinventing the wheel with eCommerce will lead you down a road full… Read More…

Shel Horowitz is a profitability expert for green/socially conscious businesses, the author of eight books including the best-selling Guerrilla Marketing Goes Green, and can often be found analyzing how to get the most out of your marketing dollar on FrugalMarketing.com. He recently spoke with us about what works in marketing, especially online. Hey, Shel! So… Read More…