The Better Blog

Thanksgiving is right around the corner, so it’s time to start thinking about what your company will bring to the table. There’s a lot of prep that goes into cooking the perfect thanksgiving dinner, just as there are many aspects to consider when marketing your company. My mom always forgets to put out the cranberry… Read More…

Things are looking up for the publishing industry. After years of think pieces on “the death of the author” and the decline of readership in the 21st century, we’re finally seeing a rise in reading. According to a 2013 Pew Center study, younger generations are starting to outnumber older age brackets in readership, and males… Read More…

There are two ways that your business can use social media correctly. Are you doing both? When you connect with your clients, are you truly connecting? It’s easy to confuse genuine connection with good salesmanship in an overly cluttered social media landscape, so Media Shower spoke with a true social media champion for insights on… Read More…

Just a few weeks ago, the Internet was filled with articles, videos, and memes (oh my!) about the 1980s film trilogy Back To the Future. Everyone was celebrating October 21st, 2015, the day Marty McFly goes to the future in the second film. Fans and brands alike spent the posting content about the movie. There… Read More…

“One thing that keeps many people from diving into social media is the perceived investment of time. They think that, if they’re going to do social media, they have to be on every platform, all the time. This simply isn’t true, but the misconception holds many people back from creating a targeted, engaging social media… Read More…

Attention spans on the internet are shorter than leprechaun shins. Not sure how short that is? Here ya go: When a visitor lands on your website and dives into your written content, you have precious few seconds to keep them interested. According to data by Tony Haile of Chartbeat, the average visitor to your website… Read More…

There are many challenges to consider when planning great content. Generating interesting topics, scheduling when you will publish, figuring out how to promote to the proper audience… tackling all these things at once can make you want to pull out your hair. But content marketing does not have to be stressful. By creating a detailed… Read More…

At our content marketing company Media Shower, we’ve worked with hundreds of organizations, and by far the biggest problem we see is internal bottlenecks that keep good content from getting published. Regular readers of our blog know that the average blog post gets 3.3 conversions. This means there’s a simple formula:   More content =… Read More…

Has transitioning to the world of digital marketing been a slow process for you? It has been for a lot of businesses, and that’s largely due to a lack of understanding. With so many new tools at your disposal, how do you know where to start? Recently, Media Shower spoke with Rebecca Caroe, CEO of… Read More…

As of this writing, there are 19 candidates running for president, and if you haven’t noticed, they’re using any means necessary to advertise their respective campaigns. Traditional mediums for campaigning such as radio and television are proving to be less effective as technology advances and audience sizes shrink. Instead, many 2016 campaigns are beginning to… Read More…