The Better Blog

Whether you’re streaming on Netflix, Hulu, Amazon, or some other website, there are more ways than ever to view television. These streaming services have taken to creating their own programs, such Netflix’s House of Cards or Hulu’s Difficult People. And here’s a bonus: These critically-acclaimed shows actually double as content marketing for these companies. Television… Read More…

Media Shower writer Tyler Banfield is well-known for his work in marketing and ecommerce. According to a recent survey from the Content Marketing Institute, 88% of B2B respondents used content marketing in 2015. However, only 30% of B2B marketers felt that their organizations used content marketing effectively during the last year. Even though 86% of… Read More…

At Media Shower, all our content begins with the article pitch, which is a title and description of the article we’re proposing to our customer. For example: Title: How to Write a Good Article Pitch Description: This article explains how to write a high-performing article pitch. It explains everything we’ve learned across thousands of article… Read More…

Do you have a mobile app? A lot of businesses do. So how do you get your business to the top of app store rankings where more people will see it? It’s all about guiding users to your brand and giving them a front row seat to the ways that you can benefit them. But… Read More…

International superstar Adele has recently come back into the spotlight in a big way. After a three-year hiatus, her new single “Hello” debuted at #1 on charts throughout the world and became the first song in the US to sell over one million downloads in one week, setting the record at 1.11 million. The first… Read More…

Do you know what single act is more important than getting a new client? Keeping that client. But how do you do that? Tyler Williams, Sales and Marketing Operations Manager at Right On Interactive, says it’s all about where you put your focus. Tyler says your focus should always be on the entirety of the… Read More…

A few years back, my family and I were debating the merits of Apple vs. Android around the dinner table (this is the kind of conversation you have in a geek family). We were upgrading all our cellphones, and trying to decide whether we should buy into the iPhone or the Android ecosystem. The four… Read More…

Digital media is essential for every business these days. Toby Ward, the founder and president of Prescient Digital Media, knows a lot about the many facets of creating dynamic media in the digital age. He began his career in broadcast journalism before moving into communications, and then the technology side of communications. He started Prescient… Read More…

How to write for the web… *tents fingers* There are some core principles for writing online. Tenets, of a sort, that are the foundation of a free and easy style guide defined by the idea that the web is a fluid and ever-changing thing. While greatly simplified, the four concepts below form a basis for… Read More…

Want to enhance the quality of your content? One way to do that is to include reliable, relevant, and accurate data in your content. If data is relevant and reliable, you will continue to build credibility with your audience, and your brand will continue to grow in reputation as a trusted resource. Mark Colgan, marketing… Read More…