The Better Marketing Blog

In the past content has been king, but in 2016 we can expect content will also become queen, the royal baby, and all the kingdom’s subjects. More brands are investing in content this year. Push marketing is beginning to end since adblockers provide consumers a way to avoid intrusive marketing tactics. To address this, marketing… Read More…

  Reading this post will be the most lucrative thing you do today. I’m going to share with you one simple tip that will save you and your company thousands, if not hundreds of thousands, of dollars. It’s a tip we’ve learned from watching hundreds of customers use our Media Shower content marketing platform: companies… Read More…

    Brian Honigman knows the power of a solid content marketing plan. As a writer and marketing and professional speaker, he has valid insight into what it takes to really make content stand out. Here, Honigman talks about the importance of content marketing and powerful writing. As a freelance writer, marketing consultant, and professional… Read More…

Last week, Media Shower writers provided readers with undeniable evidence the Denver Broncos would win Super Bowl 50.                       Industry analysts were shocked. Bill Simmons told us we couldn’t have been serious. ESPN calls us up and asked us to stop spreading lies about football.… Read More…

September 9, 2015, was the day one of the world’s biggest marketing success stories was upstaged at its own game. What’s more, they were beaten by someone you’ve never even heard of. Saying “do you know who Apple is?’ is a bit like asking someone if they’ve ever tried breathing. The tech mega-giant is a… Read More…

      Your choice of web host can have an enormous impact on the success of your website. Web hosts can affect your site’s performance, load time and caching (which, coincidentally, are what’s most important to your users and Google); and all these functions affect everything from SEO to conversion rates to actual revenue.… Read More…

Call it a hunch, a premonition, or what we’re calling it: an undeniable testament to the towering intellect Media Shower writers possess on sports and pretty much everything else. No matter how you frame it, we know this much: the Denver Broncos will beat the Carolina Panthers and be crowned Super Bowl 50 champs. Need… Read More…

The Super Bowl is the biggest sporting event of the year…and the best day for advertisers. With a coveted 30-second Super Bowl ad spot costing 5 million dollars this year, advertisers have to bring their best material to the table. Last year, 114.4 million people watched the Super Bowl live and that’s not even counting… Read More…

As content writers, we are asked to market and sell in ways that are both engaging and informative. We walk a fine line between entertaining and providing the necessary material to inform readers. Thinking of the perfect ways to market content, my brain cannot help but think of the works of Agatha Christie. From The… Read More…

      There’s a lot of hype around social media that may be making it out to be some magic flying carpet that will immediately elevate your company to the Fortune 500. Unfortunately, there are no magic solutions in business. Hard work, focus, organization, and tangible results are what drives the bottom line. Jeff… Read More…