The Better Blog

      There are myriad ways to search for any product or service that has a digital presence today. The way we search for things and the language we use are driven by our personal biases, says Matt Hessler, director of search at Trada and PPCPath. “Men and women search differently and value different… Read More…

Well, that happened. 2015, we mean. And hey, did you notice? There were a few stories this year that seemed to take the whole “never say die” thing a little too literally. So what do you do when a wave of popular culture comes swooshing by you? You take it for a ride, baby. Here’s… Read More…

      I started writing for the Internet in 2006, somewhere during the time when the rule of thumb was to include the same phrase within an article as many times and in as many different ways as you could. Although frowned upon now, keyword stuffing was common. An article titled How to Make… Read More…

The Star Wars franchise has brought in over $32 billion in revenue over the past 38 years, and that’s not even counting the opening weekend of The Force Awakens. The majority of that money is made not through box-office sales, but through merchandise, books, and collectibles. Case in point: I haven’t seen The Force Awakens… Read More…

Whether you’re streaming on Netflix, Hulu, Amazon, or some other website, there are more ways than ever to view television. These streaming services have taken to creating their own programs, such Netflix’s House of Cards or Hulu’s Difficult People. And here’s a bonus: These critically-acclaimed shows actually double as content marketing for these companies. Television… Read More…

Media Shower writer Tyler Banfield is well-known for his work in marketing and ecommerce. According to a recent survey from the Content Marketing Institute, 88% of B2B respondents used content marketing in 2015. However, only 30% of B2B marketers felt that their organizations used content marketing effectively during the last year. Even though 86% of… Read More…

At Media Shower, all our content begins with the article pitch, which is a title and description of the article we’re proposing to our customer. For example: Title: How to Write a Good Article Pitch Description: This article explains how to write a high-performing article pitch. It explains everything we’ve learned across thousands of article… Read More…

Do you have a mobile app? A lot of businesses do. So how do you get your business to the top of app store rankings where more people will see it? It’s all about guiding users to your brand and giving them a front row seat to the ways that you can benefit them. But… Read More…

International superstar Adele has recently come back into the spotlight in a big way. After a three-year hiatus, her new single “Hello” debuted at #1 on charts throughout the world and became the first song in the US to sell over one million downloads in one week, setting the record at 1.11 million. The first… Read More…

Do you know what single act is more important than getting a new client? Keeping that client. But how do you do that? Tyler Williams, Sales and Marketing Operations Manager at Right On Interactive, says it’s all about where you put your focus. Tyler says your focus should always be on the entirety of the… Read More…