The Better Blog

Some of life’s hardest and most valuable lessons are the ones that hit us right where it counts – in the pocketbook. I’ll be the first to admit that I got my start making money online in the heyday of content farms and junk affiliate websites. At a point in 2010, I had over two… Read More…

How is your content marketing strategy performing? Are your efforts effective, or do you feel like your work is being lost in a sea of content? Because content marketers are constantly in competition for viewers, the fight for an audience can often seem taxing. So whether you feel like your campaign has been ineffective to… Read More…

Credits cards are the original friends with benefits. There are lots of perks credit card companies offer to their customers, such as discounts on flights or rewards points that can be traded in to for free movie tickets. Since 1984, American Express has been offering Platinum Card holders exclusive access to a quarterly lifestyle magazine… Read More…

Do you sit down to write, only to spend hours staring at a blank screen? Perhaps you have the odd blog post under your belt, but you’re scared you’ll run out of ideas? Writer’s block can happen, and it really sucks. But it’s also quite easy to overcome. The trick is to have a system… Read More…

In May 2015, Buzzfeed and Purina teamed up for an adorable content marketing video featuring man’s best friend. The 3-minute video, aptly titled Puppyhood, tells the story of the first day after a 20something guy adopts a puppy. It’s cute, heartwarming, and…it’s a commercial. Except it feels less like an ad and more like a… Read More…

Any writer knows that good ideas are fickle friends, and it always seems like writer’s block hits when that deadline is approaching fast. Particularly for those starting out, generating a steady stream of good ideas can be daunting, but following a few easy tips will make it easier for you to overcome writer’s block, no… Read More…

In the old world of digital marketing, many companies would create their websites and then forget about them. This leads to stale, abandoned-looking websites – which is NOT the impression you want to leave your customers with. Hubspot recently revealed that 90% of consumers may feel “uneasy” about a brand based solely on an outdated… Read More…

In the past content has been king, but in 2016 we can expect content will also become queen, the royal baby, and all the kingdom’s subjects. More brands are investing in content this year. Push marketing is beginning to end since adblockers provide consumers a way to avoid intrusive marketing tactics. To address this, marketing… Read More…

  Reading this post will be the most lucrative thing you do today. I’m going to share with you one simple tip that will save you and your company thousands, if not hundreds of thousands, of dollars. It’s a tip we’ve learned from watching hundreds of customers use our Media Shower content marketing platform: companies… Read More…

    Brian Honigman knows the power of a solid content marketing plan. As a writer and marketing and professional speaker, he has valid insight into what it takes to really make content stand out. Here, Honigman talks about the importance of content marketing and powerful writing. As a freelance writer, marketing consultant, and professional… Read More…