Expert Interview Series: Jeff Molander on Making Social Media Sell
There’s a lot of hype around social media that may be making it out to be some magic flying carpet that will immediately elevate your company to the Fortune 500. Unfortunately, there are no magic solutions in business. Hard work, focus, organization, and tangible results are what drives the bottom line. Jeff… Read More…
How to Defeat Writer’s Block and Live Happily Ever After
The prevailing theory among idea-starved writers is that writer’s block is a nemesis, a fearsome dragon which must be confronted head-on and defeated at all costs. What would happen if you turned that theory on its head? Defeating writer’s block and generating workable ideas is often less about fighting the enemy and… Read More…
Finding Your Philosophy for Successful Web Writing
As web writers, we need to constantly adapt our writing styles to suit the changing preferences and needs of readers. However, it is equally important that we develop and faithfully follow our own guidelines and principles, so that we can stand out from the ever-increasing sea of authors. Different types of content require different styles… Read More…
Expert Interview Series: Gary Holt on Identifying Business Needs
Gary Holt of Holt Marketing & Management works to help customers know what makes them the best. By identifying this element, Holt Marketing and Management Services provides businesses and individuals with the ability to maximize their potential. In what ways does Holt help individuals and businesses become better? We know that people… Read More…
Business Unusual: How Marriott is Going Big with Content Marketing
We often think of content marketing as something like a blog post or viral video. But Marriott Hotels is taking content marketing a step further. Marriott recently released the third in a series of short films showcas Marriott hotels … except the hotels are just the settings, not the main focus. Business Unusual The most… Read More…
Expert Interview Series: Michael Reynolds on Inbound Marketing
We recently checked in with Michael Reynolds, president and CEO of digital marketing firm SpinWeb, to find out what new inbound marketing tools he’s most excited about these days. He pointed to HubSpot’s new CRM and a trend toward integrating inbound sales into the big picture. “Too many organizations think inbound marketing… Read More…
How Content Marketing and Virtual Reality are About to Appear Before Your Eyes
The only hoverboards we have today may just be modified segways that randomly explode, but the future is coming sooner than we think–especially when it comes to virtual reality. With devices such as Oculus Rift, Google Cardboard, and Samsung’s new virtual reality viewer hitting the market, VR is about to become mainstream. You might know… Read More…
5 Tips to Bury the Myth of Writer’s Block
Hearing writers talk about their struggles with writer’s block has always been a mystifying experience. Paying the bills as a professional freelance writer – especially one for the web – often means producing around 2,000 pieces of content per year. At $25 to $30 per blog post, that would earn you between… Read More…
Attention Media Shower Writers: Your Pitches are Wanted!
If you are one of the fabulous writers whose work graces the blogs of Media Shower clients, you are well aware of how the process of receiving orders works … until now. For some years now, Media Shower’s hard-working editorial staff has been churning out great ideas for client blogs, coordinating cohesive marketing strategies, and… Read More…
What Stephen King Taught Me about Writing (and Content Marketing)
Stephen King is an untalented hack who couldn’t write real literature if his life depended on it. At least, that’s what some of his critics say. But I base my judgment on what someone can teach me, not what the English lit professors and book critics think, and Stephen King has… Read More…