The Better Blog

The best stories come from the most unexpected places. Rarely can they be planned in advance or manufactured. Oddly enough, stories arrive in the most mundane moments of life. If you want great writing success, you need to pay attention to those moments that matter, moments that drive emotion, moments that connect with your audience.… Read More…

You’re getting ready to go to a party. How do you know where to go, what to wear, how many expletives you can use, or how bad it will be if you spill your drink? You look at the invitation, of course, so that you know your audience. And that’s exactly what you need to… Read More…

Have you ever thought hiring a ghostwriter? When would hiring a ghostwriter be right for you? The fact is this: It’s all about how much you value your time. You know how busy you are, and while most business owners know how important quality content can be for their business, not all of them have… Read More…

The accepted wisdom in the business world seems to be that business and creativity are separate but equal, and never the two shall meet. Look at the proliferation of think pieces on business people being right-brained, or analytical, to see reams of pseudo-science backing up this bogus claim. The truth is, business and creativity have… Read More…

Making the leap into full time or even regular blogging can offer freedom from the everyday routine of work. But turning your ideas into useful content which attracts readers is a stumbling block that many bloggers can’t get beyond. With these actionable tips, you’ll soon find yourself on the path to writing great blog posts… Read More…

What strategies do you use to brainstorm your content marketing? Are you bouncing ideas off of your colleagues, tailoring ideas according to your target audience, or are you sitting alone in a room with a pencil and paper hoping for inspiration? No matter what you’re doing, how do you keep your ideas fresh, so you’re… Read More…

As a new freelance writer, you have worked diligently to impress others with your resume, portfolio, and profile. You open your email and stare with bleary eyes to see – is it? – yes! – your first assignment! Will the client ask you to describe the best pack to carry as you hitchhike across Europe?… Read More…

“Were you an English major?” I get the question almost every time I tell someone I’m a writer. My answer is always a chagrined but emphatic, “No.” In college, I majored in music, despite knowing I’d never be a professional opera singer. I wanted to write and realized years ago that studying, performing, and analyzing… Read More…

With a plethora of DIY blogs on the web, it can be tough to make your own site stand out. The Method Home blog somehow succeeds as both a fantastic lifestyle blog AND great content marketing. One quick visit to this appealing blog and you’ll be inspired to improve your lifestyle and your marketing scheme!… Read More…

People read books. They scan the internet. They devote hours, even days, to books. They peruse the average internet article for just 15 seconds. Authors write books. To many, web content is created by that faceless collective known simply as “the internet.” In so many ways, books and web content are polar opposites. Naturally, as… Read More…