We Dare You to Not to Gasp at These 5 Advertising Mistakes
As explained in our recent guide on the subject, native advertising is a form of paid advertising where the ad experience follows the natural form and function of the user experience in which it is placed. Native ads, when done right, blend in seamlessly with the content around them. When done wrong, however … well,… Read More…
5 Steps For Successful Writing I Learned From a College English Course
Media Shower writer Elizabeth Crum is well-known for her work in travel, education, and food blogging. The greatest paper I ever wrote was for a first-year English class in college. We were instructed to pick a random subject, bounded only by our personal interests, and write a 2,000-word research paper on that subject. What. The.… Read More…
4 Gloriously Guilt-Free Examples of Native Advertising
As is true with most things in life, native advertising is all about balance. Advertising experts can argue all day about the merits (or lack thereof) of native advertising, but the fact remains that good native advertising is highly effective.
Oscar – Your New Marketing BFF
Media Shower writer Justina Miller is well-known for her work in travel, food, and home improvement. You can follow her on Twitter. If you live in New York City, you must know Oscar. You’ve probably seen Oscar on the Subway, on Billboards, and appearing in your Facebook Newsfeed. Who is this character that all New Yorkers… Read More…
What’s for Lunch? Chipotle’s Content Marketing
For a couple of years now, Chipotle has been serving up more than just burrito bowls. The fast food company has also been giving customers a taste of content marketing with its Cultivating Thought campaign each time they reach for their drink, with stories and messages on cups and bags. How does this nontraditional marketing… Read More…
How To Write Like An Authority… Even If You’re Not One
Media Shower writer Ron Franklin is a former engineer and manager for IBM and other high-tech companies who writes on technology as well as a variety of other topics. As content writers, we often have to produce material on a variety of topics, many of which may be outside our areas of expertise. Yet we… Read More…
To Write Great Content, You Need to Make a Mess
Media Shower writer Kaelin Corina specializes in business and also writes creatively about fairy tales and fantasy. My mother always said that writers – or any artists, really – are their own worst critics. This can make it difficult if you need to write amazing content, which is what we writers do. The trick is… Read More…
Luvs Marketing – Motherhood in a Nutshell
Media Shower writer Julia Winn is well-known for her work in medical, food, and home improvement writing. Is Motherhood stressing you out? Fear not. Managing that stress becomes second nature somewhere between the first and second child. At least, that’s what Luvs’ Diapers would have you believe while watching their marketing campaign. Click here to… Read More…
How Jane Austen Influences My Writing (and Content Marketing)
Sherrian Crumbley is a freelance writer and editor who can be caught working on poetry or song lyrics when she isn’t tackling the world of personal finance. To learn more about Sherrian, visit KNSFinancial.com. Since my teenage years, I have spent many hours idealizing 18th-century England with its fancy balls and titled gentlemen, while ignoring… Read More…
5 Ads You Didn’t Know Were Ads
You know the old saying “If it walks like a duck and talks like a duck, it’s a duck.” As it turns out, that’s not necessarily true. In the world of advertising, native ads look and function like the content around them, but they are definitely not merely editorial content. Some native ads are a… Read More…