The Better Marketing Blog

For a couple of years now, Chipotle has been serving up more than just burrito bowls. The fast food company has also been giving customers a taste of content marketing with its Cultivating Thought campaign each time they reach for their drink, with stories and messages on cups and bags. How does this nontraditional marketing… Read More…

Media Shower writer Ron Franklin is a former engineer and manager for IBM and other high-tech companies who writes on technology as well as a variety of other topics. As  content writers, we often have to produce material on a variety of topics, many of which may be outside our areas of expertise. Yet we… Read More…

Media Shower writer Kaelin Corina specializes in business and also writes creatively about fairy tales and fantasy. My mother always said that writers – or any artists, really – are their own worst critics. This can make it difficult if you need to write amazing content, which is what we writers do. The trick is… Read More…

Media Shower writer Julia Winn is well-known for her work in medical, food, and home improvement writing. Is Motherhood stressing you out? Fear not. Managing that stress becomes second nature somewhere between the first and second child. At least, that’s what Luvs’ Diapers would have you believe while watching their marketing campaign. Click here to… Read More…

Sherrian Crumbley is a freelance writer and editor who can be caught working on poetry or song lyrics when she isn’t tackling the world of personal finance. To learn more about Sherrian, visit KNSFinancial.com. Since my teenage years, I have spent many hours idealizing 18th-century England with its fancy balls and titled gentlemen, while ignoring… Read More…

You know the old saying “If it walks like a duck and talks like a duck, it’s a duck.” As it turns out, that’s not necessarily true. In the world of advertising, native ads look and function like the content around them, but they are definitely not merely editorial content. Some native ads are a… Read More…

Does your company’s mission statement include LOL? For some companies, being funny is a core part of who their company is and how it does business. For others, it’s an occasional strategy to connect with customers. Should your company be the class clown, or is serious more your style? Humor Helps You Bond with Your… Read More…

In looking for different ways to distribute your content, you may be considering going native – that is, using native advertising as a vehicle for your content. Admittedly, the concept of native advertising can be somewhat confusing and may even seem a little sketchy as an advertising method. This guide is designed to provide insight… Read More…

Media Shower writer Michelle Tio is well-known for her work in health, careers, and education. You can follow her on Twitter. The Story I sat in my room in bewilderment, incredibly scared for my future. My back had just gone out. I was scared of sitting, standing, and walking. I brought cushions everywhere I went,… Read More…

Media Shower writer Diana Evans is a creative non-fiction writer who specializes in the human condition and how we connect together through art, faith, and social media. You can follow her on Twitter. I first met Ernest Hemingway when I was 16 years old; I was a homeschooled junior in high school participating in a… Read More…