The Better Marketing Blog

In his final column, New York Timestech columnist Farhad Manjoo stated, “The Internet ad business lies at the heart of just about every terrible thing online.” Ads interrupt your experience, slow down your computer, and crash your browser. Ads install spyware, in the form of tracking code called “cookies” (itself a deceptive term, because cookies… Read More…

Leads are people encountered online in social media or elsewhere who might be interested in your ICO or blockchain offering. As you acquire leads, they enter into your sales funnel at various points depending on their interest in your project.  A wide funnel leads to a high number of leads with a low cost per… Read More…

At a recent meeting of the Blockchain Investors Supergroup, we had a very special guest: Richard Kastelein—or as I call him, “The Man Who Launched 100 ICOs.” As the publisher of Blockchain News, Richard was one of the first to learn about Initial Coin Offerings, and he quickly became a master of this new form… Read More…

When writing blog posts to generate traffic to your blockchain website, one tool that can be used to increase traffic is the meta description. Meta descriptions are the text that Google or other search engines often use to describe the content in search engine results, so they are an important way to drive traffic to… Read More…

My blockchain colleague Joseph told me about an Israeli entrepreneur who spent 2018 finding promising new companies doing an Initial Coin Offering, then buying up 51% of their tokens. The idea was to have majority ownership over these fledgling companies, so he could guide their future direction. Guess what he discovered? He didn’t own the… Read More…

We know that blockchain has finally hit the mainstream, because SANTA CLAUS is launching his own blockchain-based token. John Hargrave is the CEO of Media Shower. Subscribe here to get more great gifts delivered for free.

The ultimate goal for any article title is to grab a reader’s (or searcher’s) attention and deliver mega traffic for your blockchain site. Here’s how to write an article title that will draw viewers to your content. How to Write a Top-Notch Title The first thing you want to do when writing a title is… Read More…

To build a successful content marketing strategy for your blockchain project, following best practices for keyword research is essential. Keyword research is important for content creators because it helps them target their content toward those that are most likely to be looking for it, such as potential blockchain investors. Here are some keyword research best… Read More…

Do you remember the scene in Forrest Gump where Forrest buys the shrimp boat? At first, no shrimp. Forrest and Lieutenant Dan are pulling up nothing but trash from the bottom of the bayou. Then a terrible hurricane rocks the coast—and at the end of this ferocious storm, Forrest and Lieutenant Dan are the only… Read More…

A year ago, do you remember how jazzed everyone was about blockchain? Blockchain was going to end world poverty! It was going to revolutionize investing! Blockchain would cure the common cold! It would get us to Mars! I still hold that kind of optimism. Problem is, the conversation this year has been dominated by one… Read More…