The Better Marketing Blog

What a time in history! Whether it is the United States House talking about Satoshi Nakamoto or seeing the President tweeting about cryptocurrency, it feels like blockchain has finally gone mainstream. If we were surfers, it’s like we’ve all been on our surfboards for the past few years, just waiting for the perfect wave—and in… Read More…

With central bank digital currencies (CBDCs) having become a major talking point in financial circles across the globe, it seems like it will only be a matter of time until we could witness the launch of a new global digital currency that – unlike bitcoin – would launch with intergovernmental approval. In this article, you… Read More…

Shortly after I published my book BLOCKCHAIN FOR EVERYONE, I received a sales call from a financial advisor. Instead of listening to his pitch, however, I decided to tell about the multitude of investment opportunities in the blockchain space. Here’s what happened! When Old Finance Calls “New Finance” “Hello John. This is Bobby from [FAMOUS… Read More…

When I finished writing my book BLOCKCHAIN FOR EVERYONE last fall, I started a little experiment. The experiment was to see if the book would come true. In the book, I suggested that if everyday investors held a small percentage of bitcoin and altcoins in their portfolio (between 2 and 10 percent), they would see… Read More…

My uncle, now in his 80’s, has been a lifelong value investor. In the style of Warren Buffet (whom he greatly admires), he invests for the long term, in good-quality companies whose stock is trading at a fair price. Once we were talking about how to build personal wealth, and he impressed the importance of… Read More…

“I discovered blockchain, then I fell down the rabbit hole.” If I had a bitcoin for every time I’ve heard someone say that, I’d be as rich as Satoshi. The idea of a “rabbit hole” — a complex network of branching tunnels that take you ever deeper underground — is a recurring theme in blockchain.… Read More…

ICOpromo is a company that helps blockchain companies and cryptocurrencies market themselves. They help fund, fine-tune, and market client ideas with the ultimate goal typically being a successful ICO. Founded in 2017, ICOpromo is headquartered in Thailand and was listed as one of Media Shower’s Best Blockchain Marketing Agencies of 2019. The company’s marketing solutions… Read More…

Influencer marketing has expanded into nearly every advertising sector, and blockchain marketing is no exception. Influencer channels include social media, blogs, digital advertising, YouTube, and more. It is gaining more traction because traditional advertising has become less effective overall. For blockchain projects, digital advertising across multiple channels and including the use of influencers makes sense.… Read More…

Blockchain marketing has many things in common with traditional digital marketing, but it does some things differently. ICO bounties and token airdrops are two types of blockchain marketing for which there is no obvious corollary in the rest of the marketing world. With ICO bounties, people sign up to perform specific tasks in exchange for… Read More…

I don’t usually make predictions. (There’s a reason fortune tellers only charge five bucks.) But in this case, it was fairly obvious: the New York Times reported that Facebook was launching its own alternative to bitcoin. In our Bitcoin Market Journal newsletter, I suggested that you might want to look into Facebook stock in advance… Read More…