The September Sprint: Your Post-Summer Marketing Checklist
Read our list of simple marketing mini-tasks.
How to Sell Something No One Wants: Which Insurance Mascot Is Best?
Discover how insurance mascots take the sting out of buying unwanted necessities. Our analysis reveals which mascot does it best.
What Taylor Swift’s Podcast Moment Reveals About Modern Marketing
Capping off the historic event, Swift used the platform to make her own major announcement.
How to Tell If an Article Was Written by AI (and Fix It)
Transform robotic AI content into authentic brand stories.
Reputation Rescue Mission: How Starbucks Turned Outrage to Ownership
Discover how Starbucks’ swift $12 million response to the Philadelphia racial bias incident became a landmark case in corporate crisis management and reputation repair.
The Marketer’s Guide to Comet: Perplexity’s AI Browser
Use Comet for research, analysis, and validation.
How Jack Black Turned B-Movie Camp Into A-List Buzz
Learn how Jack Black’s Anaconda remake announcement video transformed skepticism into viral excitement through self-aware content marketing.
Reputation Rescue: How Johnson & Johnson Saved Tylenol
Learn how Johnson & Johnson’s crisis response to the Tylenol murders rebuilt trust through swift action, clear communication, and safety innovation.
Marketing Case Study: Sydney Sweeney Has Great Jeans
Discover how American Eagle’s viral ‘Great Jeans’ campaign with Sydney Sweeney sparked controversy, drove engagement, and boosted brand reach.
How to Measure AI Search Traffic
Track AI referrals now and put yourself ahead of the curve.