The Better Blog

TLDR: Burt’s Bees makes simple products that many companies also produce. But their secret is making sure their customers are advocates who spread the word about their products, and that “organic buzz” is the most powerful form of marketing. So What?  Find out how the company drives more customer engagement, why it works, and how to… Read More…

Overview: Rosalind Brewer built a career as a trailblazing executive of Sam’s Club, Starbucks, and Walgreen’s.  She promotes diversity and inclusion practices and works hard to ensure that everyone is treated fairly and can receive the same opportunities. So What? Brewer wants to see everyone achieve their BHAG (keep reading) and enjoy successes no matter… Read More…

TLDR: Spotify uses your data to make a personalized experience just for you. This keeps customers engaged and subscribed. So what?: Personalization is key. Any business that masters the data it collects can use it to leverage customer engagement. Introduction More than 80% of US adults say data privacy is a growing concern for them. A… Read More…

Overview:  Amanda Gorman is a gifted speaker and poet who infuses her poems with style and substance. The poetic techniques she uses are powerful, and she also has a passion for her topics and prepares thoroughly for each recitation. So What? Marketers and other communicators have much to learn from Gorman’s impactful communication style. What… Read More…

TLDR:  Southwest Airlines is a value airline that boasts award-winning customer service. The key to their success lies in their commitment to delivering a stellar customer experience, no matter what. So What?  This focus has paid off big time – not only have they been able to keep costs low, but they’ve also grown into… Read More…

Overview: George Washington was a great president because he knew how to communicate effectively with fellow leaders and the American people.  His ability to cast vision, work behind the scenes, show occasional vulnerability, and keep his word built an unimpeachable reputation that no one could question. So What? Washington’s integrity and morality permeated all of… Read More…

TLDR: Red Bull has performed a magic trick in transforming an energy drink into an exciting experience. So What? Red Bull’s customer engagement strategy works to elevate any mundane product into something more than it really is. The same approach can be applied to other products. Introduction Suppose you had to market a new soft… Read More…

Overview: Gary Vaynerchuk now spearheads multiple successful companies and heads a top global podcast because he refused to be anything less than the best. This hardworking immigrant to the U.S. advises others in his field to look for underpriced attention, try new things and fail often until you succeed, and lead with empathy. So What?… Read More…

Overview Anita Roddick created The Body Shop in 1976 to sell natural cosmetics and beauty products without animal testing. The company quickly grew into a major force that influenced many other brands to consider the environmental impact of their products and move away from animal testing. So What? Roddick’s story shows that the corporate model… Read More…

TLDR:  USAA, which caters to the military community and its family members, has developed a reputation for outstanding customer service. Here is an in-depth look at USAA’s journey toward becoming one of America’s most beloved personal insurance brands. So What? USAA provides brands with a great example of customer service in action. A look at… Read More…