How Gap is Revamping Its Marketing Strategy for 2023
Although not as old as some of its competitors, Gap Inc. has been a mainstay in the American clothing market since 1969.
How Phil Jackson Used Powerful Communication to Win Big in the NBA
Phil Jackson is arguably the best basketball coach in NBA history, with more championships than any other professional coach in any other sport.
How Maytag’s Marketing Has Powered Over a Century of Home Appliances
Those of a certain age will remember the “Lonely Maytag Repairman”: because Maytag appliances were so dependable, he was the loneliest guy in town.
Tim Ferriss Communicates Working Smart Over Working Hard
Tim Ferriss went from working 15-hour days on his struggling business to four-hour work weeks making more than enough money to live on.
Hulk Hogan Vs. The Rock: Who Has the More Powerful Communication Style?
Two of the most famous pro wrestlers of all time, Dwayne “The Rock” Johnson and Hulk Hogan, used specific communication techniques like verbal mirroring and body language to convey messages to their audiences.
How Target’s Customer Marketing Consistently Hits the Bullseye
Target first opened its doors in 1962 as a discount store, and has since grown into one of America’s largest retail chains.
Hobby Lobby Puts “Faith” in Its Marketing to Become a Holiday Shopper’s Haven
Hobby Lobby started from humble beginnings. The company was founded in a basement on a $600 loan and has since grown into a massive chain for arts, crafts, and all kinds of holiday decorum with locations across the United States.
How Robert Kiyosaki Communicates the New Rules of Investing
Since publishing his book Rich Dad, Poor Dad in 1997, Robert Kiyosaki has utilized powerful communication techniques to help investors everywhere looking to enhance their money management skills and grow their wealth.
Hostage Negotiator Chris Voss on How to Communicate in Life-or-Death Situations
Chris Voss has learned to tap into the power of “tactical empathy” to resolve negotiations with respect and without pressure.
How Colgate’s Marketing Has Kept it Fresh for Over 200 Years
When a company has been around for more than 200 years, it has to frequently update its marketing tactics to keep up with the times.