The Better Blog

When people think of John Deere, they think of green tractors and farming equipment.

Michael Jackson and Elvis Presley were two of the world’s biggest pop stars. Each used music to communicate to their fans and to the world, but their strategies and styles were very different.

When Hulu first entered the market, it turned the television industry on its head by creating a product that was affordable, entertaining, and easy to use.

Robert De Niro and Al Pacino are widely considered to be two of Hollywood’s finest and best-known actors, yet their styles in communication and presentation couldn’t be more different.

In today’s market, where consumers are constantly bombarded with marketing messages, it can be difficult for businesses to create a genuine connection with customers.

Paxful focuses exclusively on bitcoin and gets the word out through social media.

Billy Graham and Desmond Tutu were both great religious leaders of their times.

Bill Gates and Steve Jobs both founded industry-changing computer companies. Jobs’ singularly-focused communication style produced a different company than Gates’ broader, more pragmatic communication style.

Sprouts has built its brand on being accessible to all types of shoppers, not just those who can afford high-priced health foods or organic produce.

Zuckerberg is a maximalist communicator while Dorsey is a minimalist. Both have used their skills to build international companies.